Bankmed Goes An Ex­tra Mile

ArabAd - - BANKING -

Bankmed has been in­tro­duc­ing tai­loured prod­ucts and ser­vices that are cre­atively de­signed to pro­vide ex­cep­tional ben­e­fits and new con­cepts with unique fea­tures. Arabad dis­cussed the Bank’s re­cent launches and plans with Hatem Chaarani, Divi­sion Man­ager of Elec­tronic De­liv­ery Chan­nels & Card Prod­ucts.

We de­sign ser­vices to match our con­sumer’s life­style

or­der to mon­i­tor their state­ments of ac­count and daily trans­ac­tions, set trans­fers lo­cally and in­ter­na­tion­ally in var­i­ous cur­ren­cies, load pre­paid cards, and pay loan bills.

As for Med­mo­bile, it is a mobile bank­ing ap­pli­ca­tion that al­lows Bankmed cus­tomers to man­age their ac­counts in a friendly, con­ve­nient, and se­cure man­ner, while on the move. The Med­mo­bile ap­pli­ca­tion pro­vides ac­cess to a brief on per­sonal ac­counts as well as loan and card bal­ances and al­lows cus­tomers to per­form lo­cal and in­ter­na­tional trans­fers, set sched­ules for re­cur­ring trans­fer, send re­quests via the Mes­sage Cen­ter whereby the Bank’s agents pro­vide the needed an­swers. The Med­mo­bile ap­pli­ca­tion is a con­ve­nient way for cus­tomers to stay at the top of their financial in­for­ma­tion in a safe and se­cure ap­proach. The ap­pli­ca­tion al­lows our con­sumers to utilise our bank­ing ser­vices wher­ever, when­ever, and how­ever they may need with just a cou­ple of taps on their mobile.

HOW DO YOU EVAL­U­ATE THE CLIENTS' FEED­BACK ON TH­ESE BANK­ING TECH­NOLO­GIES?

We de­sign ser­vices to match our con­sumer’s life­style. In this re­gard, we study their needs, the way they live, and as­sess their spend­ing ac­tiv­i­ties and as­pi­ra­tions. We be­lieve that con­sumers’ needs may not al­ways be af­ford­able, hence we do not in­tro­duce prod­ucts and ser­vices based solely on cus­tomers’ in­come, but we look deep into the de­tails of con­sumer’s life­style in or­der to achieve the op­ti­mal com­bi­na­tion of af­ford­abil­ity and need sat­is­fac­tion. This ap­proach has gained us the cus­tomers’ trust.

In fact, Bankmed’s cus­tomer-cen­tric cul­ture al­lowed the Bank to wit­ness a sig­nif­i­cant in­crease in num­ber of cus­tomers as well as re­alise no­table growth in its card sales. Th­ese as­pects have also gained the Bank in­ter­na­tional recog­ni­tion and for­ti­fied its po­si­tion in the lo­cal and re­gional mar­kets. In 2014, Bankmed earned the Achievers Award granted by Visa In­ter­na­tional, which clearly un­der­pins Bankmed’s ef­forts to pro­vide tai­loured financial so­lu­tions that are best suited for its clients’. In ad­di­tion, this recog­ni­tion comes as a di­rect man­i­fes­ta­tion of Bankmed’s en­deav­ours to in­tro­duce unique prod­ucts, un­par­al­leled ser­vices, and ex­clu­sive of­fers, all en­hanced with un­ri­valed ben­e­fits in the mar­ket.

WHAT AD­VER­TIS­ING PLAT­FORMS DO YOU FAVOUR THE MOST TO PRO­MOTE TH­ESE NEW SER­VICES AND REACH YOUR AU­DI­ENCE?

When it comes to pro­mot­ing our prod­ucts and ser­vices, we do not re­strict our­selves to one medium or plat­form. We ad­ver­tise via TV, ra­dio, bill­boards, news­pa­pers and mag­a­zines. In ad­di­tion, as Bankmed in­tends to go vi­ral, we will be pro­mot­ing our prod­ucts and ser­vices through so­cial me­dia such as: Face­book, In­sta­gram, Youtube, and Twit­ter.

HOW DO YOU PLAN TO EX­PAND ON TH­ESE TECH­NOLO­GIES?

Bankmed’s tech­nol­ogy sys­tem in­cor­po­rates best-of-breed tools such as ba­sic sales cal­cu­la­tion, best of pro­cesses, dy­namic work­flows, and au­to­matic credit eval­u­a­tions and pro­cess­ing of ap­pli­ca­tions. This sys­tem sup­ports Bankmed’s fu­ture vi­sion to en­able re­tail growth and de­liver a bet­ter cus­tomer ex­pe­ri­ence. In ad­di­tion, the ex­pe­ri­enced team, all with ex­cep­tional cus­tomer-ser­vice skills, as well as the lat­est tech­nol­ogy im­ple­mented em­power the Bank to con­stantly pro­vide cus­tomers with the prompt an­swers that they need.

Look­ing ahead, our ob­jec­tives for the up­com­ing years prom­ise greater of­fer­ings. We trans­late our sin­cer­ity not only through trans­par­ent cus­tomer com­mu­ni­ca­tion, but also through de­vel­op­ing prod­ucts and ser­vices dis­tinc­tively de­signed to sat­isfy clients’ needs.

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