Bankmed Goes An Extra Mile
Bankmed has been introducing tailoured products and services that are creatively designed to provide exceptional benefits and new concepts with unique features. Arabad discussed the Bank’s recent launches and plans with Hatem Chaarani, Division Manager of Electronic Delivery Channels & Card Products.
We design services to match our consumer’s lifestyle
order to monitor their statements of account and daily transactions, set transfers locally and internationally in various currencies, load prepaid cards, and pay loan bills.
As for Medmobile, it is a mobile banking application that allows Bankmed customers to manage their accounts in a friendly, convenient, and secure manner, while on the move. The Medmobile application provides access to a brief on personal accounts as well as loan and card balances and allows customers to perform local and international transfers, set schedules for recurring transfer, send requests via the Message Center whereby the Bank’s agents provide the needed answers. The Medmobile application is a convenient way for customers to stay at the top of their financial information in a safe and secure approach. The application allows our consumers to utilise our banking services wherever, whenever, and however they may need with just a couple of taps on their mobile.
HOW DO YOU EVALUATE THE CLIENTS' FEEDBACK ON THESE BANKING TECHNOLOGIES?
We design services to match our consumer’s lifestyle. In this regard, we study their needs, the way they live, and assess their spending activities and aspirations. We believe that consumers’ needs may not always be affordable, hence we do not introduce products and services based solely on customers’ income, but we look deep into the details of consumer’s lifestyle in order to achieve the optimal combination of affordability and need satisfaction. This approach has gained us the customers’ trust.
In fact, Bankmed’s customer-centric culture allowed the Bank to witness a significant increase in number of customers as well as realise notable growth in its card sales. These aspects have also gained the Bank international recognition and fortified its position in the local and regional markets. In 2014, Bankmed earned the Achievers Award granted by Visa International, which clearly underpins Bankmed’s efforts to provide tailoured financial solutions that are best suited for its clients’. In addition, this recognition comes as a direct manifestation of Bankmed’s endeavours to introduce unique products, unparalleled services, and exclusive offers, all enhanced with unrivaled benefits in the market.
WHAT ADVERTISING PLATFORMS DO YOU FAVOUR THE MOST TO PROMOTE THESE NEW SERVICES AND REACH YOUR AUDIENCE?
When it comes to promoting our products and services, we do not restrict ourselves to one medium or platform. We advertise via TV, radio, billboards, newspapers and magazines. In addition, as Bankmed intends to go viral, we will be promoting our products and services through social media such as: Facebook, Instagram, Youtube, and Twitter.
HOW DO YOU PLAN TO EXPAND ON THESE TECHNOLOGIES?
Bankmed’s technology system incorporates best-of-breed tools such as basic sales calculation, best of processes, dynamic workflows, and automatic credit evaluations and processing of applications. This system supports Bankmed’s future vision to enable retail growth and deliver a better customer experience. In addition, the experienced team, all with exceptional customer-service skills, as well as the latest technology implemented empower the Bank to constantly provide customers with the prompt answers that they need.
Looking ahead, our objectives for the upcoming years promise greater offerings. We translate our sincerity not only through transparent customer communication, but also through developing products and services distinctively designed to satisfy clients’ needs.