The El­e­ment of Ini­tia­tive


Tell us a lit­tle bit about Wixel Stu­dios. How was the idea con­ceived?

Wixel Stu­dios is a gam­ing com­pany we founded in 2008. And it’s still sur­viv­ing till now! [laughs] I per­son­ally love the name Wixel Stu­dios very much – Wixel stands for “Weird Pixel.” We were con­sid­ered very weird for ev­ery­one back then – open­ing our own gam­ing com­pany in a re­gion with no gam­ing industry. Wixel Stu­dios spe­cialises in cre­at­ing games and the peo­ple of Wixel have had a solid 6-year ex­pe­ri­ence work­ing at the Digipen In­sti­tute of Tech­nol­ogy, which gave ev­ery one of us the know-how. And this is why Wixel has ac­com­plished many suc­cess sto­ries; from games we de­vel­oped for our com­pany to ad­ver-games we de­vel­oped for other com­pa­nies. When did you re­ally de­cide to go for start­ing it? Did you feel like it was a risk on some lev­els?

We de­cided to go for Wixel Stu­dios af­ter we de­vel­oped a game called “Douma Game” (Pup­pet Game). It was de­vel­oped by Ziad Feghali and my­self in 2007 back when we were still em­ploy­ees. We got the idea af­ter we had got­ten stuck on the street be­tween the two op­pos­ing po­lit­i­cal par­ties, watch­ing peo­ple beat­ing each other up. It was a huge shock for us to see young peo­ple on the streets com­mit­ting such things – fol­low­ing their lead­ers like pup­pets. We felt fed up by the con­cept that we are the pup­pets and that our lead­ers are the pup­peteers. So we de­cided to cre­ate this game in which the roles are re­versed: it’s a street fight game in which the politi­cians are the ones beat­ing one an­other while the peo­ple are the one con­trol­ling them. The game was a huge suc­cess, even with­out so­cial me­dia. The game was trend­ing on web­sites – ev­ery­one was talk­ing about it – till to­day it boasts three mil­lion plays. Many stud­ies were con­ducted about it and they all con­cluded that we were re­ally able to

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