The Element of Initiative
Tell us a little bit about Wixel Studios. How was the idea conceived?
Wixel Studios is a gaming company we founded in 2008. And it’s still surviving till now! [laughs] I personally love the name Wixel Studios very much – Wixel stands for “Weird Pixel.” We were considered very weird for everyone back then – opening our own gaming company in a region with no gaming industry. Wixel Studios specialises in creating games and the people of Wixel have had a solid 6-year experience working at the Digipen Institute of Technology, which gave every one of us the know-how. And this is why Wixel has accomplished many success stories; from games we developed for our company to adver-games we developed for other companies. When did you really decide to go for starting it? Did you feel like it was a risk on some levels?
We decided to go for Wixel Studios after we developed a game called “Douma Game” (Puppet Game). It was developed by Ziad Feghali and myself in 2007 back when we were still employees. We got the idea after we had gotten stuck on the street between the two opposing political parties, watching people beating each other up. It was a huge shock for us to see young people on the streets committing such things – following their leaders like puppets. We felt fed up by the concept that we are the puppets and that our leaders are the puppeteers. So we decided to create this game in which the roles are reversed: it’s a street fight game in which the politicians are the ones beating one another while the people are the one controlling them. The game was a huge success, even without social media. The game was trending on websites – everyone was talking about it – till today it boasts three million plays. Many studies were conducted about it and they all concluded that we were really able to