Stick­ers Made in the UAE Launched on Face­book Mes­sen­ger

ArabAd - - CYBER -

Just be­fore the de­but of Ra­madan, Face­book geared up with a Ra­madan-spe­cial gift for all its users in the MEA re­gion launch­ing a sticker pack based on the char­ac­ters of Freej, the much-loved Emi­rati an­i­mated sit­com. Adding to the dozens of themed sticker packs at Face­book’s Sticker Store, The “Cel­e­brate with the fun old ladies and Abood from Freej” themed stick­ers is the first time for Face­book to launch a fea­ture which is pro­duced in UAE. The stick­ers in­cluded ex­ist­ing char­ac­ters of Freej with spe­cial char­ac­ters cre­ated ex­clu­sively for the Face­book Mes­sen­ger that will re­main per­ma­nent. While the stick­ers can be shared glob­ally, the sticker pack is ex­clu­sively avail­able to the users on Face­book in the MEA re­gion on desk­top and Mobile. Com­ment­ing on the col­lab­o­ra­tion with Freej, head of Mid­dle East, North Africa and Pak­istan, said: “Part­ner­ing with Freej to launch the sticker pack dur­ing this time of the year is sig­nif­i­cant to us at Face­book while we aim to con­nect the world, and make the Face­book ex­pe­ri­ence for users bet­ter and more per­sonal. Dur­ing Ra­madan, peo­ple have max­i­mum en­gage­ments on­line with their friends, fam­i­lies and even their favourite brands. With 191 mil­lion Monthly Ac­tive Peo­ple in MEA and 167 mil­lion Monthly Ac­tive Peo­ple on Mobile in MEA, and over 600 mil­lion users of Mes­sen­ger glob­ally, the launch of the Freej stick­ers will make the ex­pe­ri­ence of Face­book per­sonal and en­joy­able.”

the creator and pro­ducer of Freej, fur­ther added: “Freej cel­e­brates the spirit of Ra­madan through char­ac­ters that res­onate with peo­ple we know and ad­mire. With the ris­ing pop­u­lar­ity of stick­ers on Face­book Mes­sen­ger, the de­but of Freej at the Face­book Sticker Store is an ex­cit­ing time and op­por­tu­nity for us to stim­u­late con­ver­sa­tions within the grow­ing users on Face­book.” Over the years, Face­book has grown to emerge as the sec­ond screen when watch­ing tele­vi­sion dur­ing the holy month of Ra­madan as peo­ple de­sire to stay up­dated with in­for­ma­tion that mat­ters to them the most, and en­gage with cam­paigns in real time. As part of con­tin­ued ef­forts to en­cour­age ef­fec­tive cam­paigns by busi­nesses in the re­gion, Face­book re­cently in­tro­duced a new tar­get­ing fea­ture that en­ables busi­nesses to con­nect with peo­ple in­ter­ested in the holy month. Avail­able in the Mid­dle East and Pak­istan, the Ra­madan clus­ter up­dates ev­ery 24 hours based on peo­ple’s en­gage­ment and can be com­bined with other tar­get­ing fea­tures, like ge­og­ra­phy and de­mo­graph­ics.

Jonathan Labin

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