En­de­mol Shine Group’s New Com­mer­cial Partnerships Team

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Global con­tent creator, pro­ducer and dis­trib­u­tor, En­de­mol Shine Group an­nounced a new Com­mer­cial Partnerships Team, bring­ing to­gether the Shine 360° and En­de­mol in­ter­na­tional com­mer­cial teams un­der one roof. The newly formed team will con­nect and sup­port En­de­mol Shine Group’s lo­cal com­mer­cial teams around the world, shar­ing ideas, in­no­va­tion and best prac­tices. Ar­eas of fo­cus will in­clude in­ter­na­tional brand partnerships, li­cens­ing & mer­chan­dis­ing, brand man­age­ment and dig­i­tal prod­ucts. The new team will be man­aged by

who is pro­moted to Man­ag­ing Di­rec­tor, Com­mer­cial Partnerships. Scherer's re­spon­si­bil­i­ties will in­clude iden­ti­fy­ing and in­vest­ing in new strate­gic op­por­tu­ni­ties and ven­tures both from within and out­side the com­pany. In this ca­pac­ity, he will be joined by who takes up the role of Di­rec­tor of

Branco Scherer

Lor­raine Burgess

Com­mer­cial and Dig­i­tal De­vel­op­ment. Di­rec­tor of Brand De­vel­op­ment

also joins the new team, fo­cus­ing on brand man­age­ment for global prop­er­ties gen­er­at­ing sig­nif­i­cant li­cens­ing and mer­chan­dis­ing busi­ness, in­clud­ing es­tab­lished hits such as Masterchef, The Big­gest Loser and Mr Bean. Also join­ing the Com­mer­cial Partnerships Team are Di­rec­tor of Brand Re­la­tions and Di­rec­tor of Brand Partnerships

The pair’s re­mit in­cludes rolling out lo­cal brand partnerships in­ter­na­tion­ally and man­ag­ing multi-ter­ri­tory spon­sor­ship, prod­uct place­ment and brand in­te­gra­tion deals across plat­forms. will work hand in hand with En­de­mol Shine Group’s branded con­tent teams around the world in­clud­ing the sales and brand part­ner­ship teams at the com­pany’s dig­i­tal chan­nel net­work En­de­mol Be­yond.

Frances Adams

Ingrid Akker­man

Mark Rosenegk.

Akker­man Rosenegk

Tom Jeans

joins the team as Di­rec­tor of Com­mer­cial and Busi­ness Af­fairs. Work­ing along­side Mark Rosenegk, Jeans will be re­spon­si­ble for ini­ti­at­ing and rolling out in­ter­na­tional li­cens­ing deals whilst also sup­port­ing En­de­mol Shine Group’s teams around the world with lo­cal deals in each mar­ket.

Se­nior Man­ager, Dig­i­tal Prod­ucts and Di­rec­tor of App De­vel­op­ment, will over­see the de­vel­op­ment of in-house dig­i­tal prod­ucts in­clud­ing apps and games that can be adapted for en­ter­tain­ment brands in mar­kets around the world. “Bring­ing to­gether the peo­ple be­hind the suc­cess of Shine 360° and the En­de­mol Com­mer­cial Board cre­ates a world-class team of com­mer­cial tal­ent with an ex­cep­tion­ally broad range of ex­pe­ri­ence and ex­per­tise,” said Branco Scherer. “The key ob­jec­tive is to con­nect and sup­port all our lo­cal com­mer­cial tal­ent around the world, whilst ex­plor­ing op­por­tu­ni­ties in new ar­eas of busi­ness with ex­cit­ing world­wide po­ten­tial.”

Karen Mal­doy,

Joe Pi­etroni,

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