In this month's issue, Arabad wished to showcase a sample of the best end of year projects by young talents about to graduate with a degree in Advertising and Communication. The featured work, as recommended by their teachers, received the highest grades and includes themes like photography, illustration, graphics and design packaging. Those six projects are as diverse as the creative disciplines offered by the Communication Arts school and could be a reference for the industry's communication professionals who would like to have an idea of the caliber expected from fresh university graduates. One of Arabad's missions is to promote new talents and assist the next generation of creative practitioners in getting the right and deserved exposure that will help them stand out in a highly competitive industry. According to a recent survey conducted by Yougov and Bayt. com, 76 percent of fresh graduates considered finding a job as a top challenge although advertising and marketing emerged as the industry that hires the highest number of fresh graduates. "The communication business is one of the rare industries, which offers this region's youth a chance to express their creativity and see their ideas manifested in a tangible way,” said Tanya Dernaika, the Memac Ogilvy's Red Academy Training Leader. “There's no shortage of young people dreaming of a career in advertising, digital, activation and PR.” That is exactly why we truly hope everyone can sense the benefit of such a display and the importance of highlighting local advertising and design works with initiatives that will point the way forward, as we believe one is judged by being as good as his/her last work.