Cover Story

Load­ing Tal­ents

ArabAd - - CONTENTS -

In this month's is­sue, Arabad wished to show­case a sam­ple of the best end of year projects by young tal­ents about to grad­u­ate with a de­gree in Advertising and Com­mu­ni­ca­tion. The fea­tured work, as rec­om­mended by their teach­ers, re­ceived the high­est grades and in­cludes themes like pho­tog­ra­phy, il­lus­tra­tion, graph­ics and de­sign pack­ag­ing. Those six projects are as di­verse as the cre­ative dis­ci­plines of­fered by the Com­mu­ni­ca­tion Arts school and could be a ref­er­ence for the in­dus­try's com­mu­ni­ca­tion pro­fes­sion­als who would like to have an idea of the cal­iber ex­pected from fresh univer­sity grad­u­ates. One of Arabad's mis­sions is to pro­mote new tal­ents and as­sist the next gen­er­a­tion of cre­ative prac­ti­tion­ers in get­ting the right and de­served ex­po­sure that will help them stand out in a highly com­pet­i­tive in­dus­try. Ac­cord­ing to a re­cent sur­vey con­ducted by Yougov and Bayt. com, 76 per­cent of fresh grad­u­ates con­sid­ered find­ing a job as a top chal­lenge although advertising and mar­ket­ing emerged as the in­dus­try that hires the high­est num­ber of fresh grad­u­ates. "The com­mu­ni­ca­tion busi­ness is one of the rare in­dus­tries, which of­fers this re­gion's youth a chance to ex­press their cre­ativ­ity and see their ideas man­i­fested in a tan­gi­ble way,” said Tanya Der­naika, the Memac Ogilvy's Red Academy Train­ing Leader. “There's no short­age of young peo­ple dream­ing of a ca­reer in advertising, dig­i­tal, ac­ti­va­tion and PR.” That is ex­actly why we truly hope ev­ery­one can sense the ben­e­fit of such a dis­play and the im­por­tance of high­light­ing lo­cal advertising and de­sign works with ini­tia­tives that will point the way for­ward, as we be­lieve one is judged by be­ing as good as his/her last work.

An­to­nio Vin­centi

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