Ad Close & Per­sonal

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Arabad got up close and per­sonal with Eli Rezkallah, the Cre­ative Di­rec­tor & CEO of Be­yond Pro­duc­tion and the founder of Plas­tik mag­a­zine, for a peak into the world of this vis­ual artist renowned for his dis­tinct and ex­trav­a­gant view of our world.

What do you en­joy most about your job? The abil­ity to cre­ate and live in my own world. What would you say is your strong­est skill? Know­ing how to “sell” my art. Who do you ul­ti­mately want to be­come? The rich­est and most fa­mous cre­ative di­rec­tor to come from the Mid­dle East. What is your great­est ex­trav­a­gance? Trav­el­ing for long pe­ri­ods of time. What do you do to keep your ideas fresh? Trav­el­ing. What’s your motto in life? Grow up but never stop play­ing. What keeps you in the game? I am the game. What keeps you up at night? My friends. What inspires you most? Women, mu­sic and emo­tions.

What mu­sic have you been lis­ten­ing to lately? Shamir – On the reg­u­lar. What is the gad­get you can­not live with­out? My iphone ob­vi­ously. What can we find on your phone? I don’t have any wall­pa­per nor a screen­saver, I like them white and clear. In my photo li­brary, you find up­com­ing posts for Plas­tik mag­a­zine and my per­sonal In­sta­gram page and im­ages that in­spire me. My favourite app is def­i­nitely Snapchat. What qual­ity do you most look up to in a friend? I tend to be more tol­er­ant to peo­ple that are ful­filled. A great sense of hu­mour is a plus. Who would you like to sit next to on a seven-hour flight? No one, I’m less anx­ious when I travel by my­self. If you could live for one day the life of another per­son, who would it be? Carine Roit­feld.

If you were to change pro­fes­sion, what would you choose to do? Per­fumer. What busi­ness tip would you give the new­bies? Be bad un­til you’re good, be good un­til you’re great.

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