Awards

A Schol­ar­ship made to drive Gen­der Equal­ity in the In­dus­try

ArabAd - - CONTENTS -

The first re­cip­i­ents of the He­len Lans­downe Re­sor (HLR) Schol­ar­ship, which is awarded an­nu­ally to five of the most tal­ented fe­male cre­ative advertising stu­dents around the world, have been an­nounced by J. Wal­ter Thompson.

Launched in an ef­fort to ad­dress and cor­rect the un­for­tu­nate re­al­ity that although women con­trol the ma­jor­ity of con­sumer spend­ing in much of the world, as they com­prise just 11% of cre­ative di­rec­tors in the U.S. (3% Con­fer­ence, 2014) and 14% glob­ally (The Advertising So­ci­ety, 2014), the HLR Schol­ar­ship aims to shift the in­dus­try par­a­digm.

“As an in­dus­try, we must in­vest in the power of fe­male cre­ativ­ity — it is crit­i­cal to brands and busi­ness to bring di­verse tal­ents and per­spec­tives to the ta­ble,” said Matt East­wood, J. Wal­ter Thompson Com­pany World­wide Chief Cre­ative Of­fi­cer. “We must cre­ate bet­ter op­por­tu­ni­ties for fe­male tal­ent to lead. We’re very proud of the HLR Schol­ar­ship’s mis­sion to recog­nise, sup­port and men­tor our fu­ture cre­ative pioneers.”

The HLR Schol­ar­ship fo­cuses on sup­port­ing and men­tor­ing young women of di­verse back­grounds who as­pire to join the cre­ative ranks. It awards five in­di­vid­ual schol­ar­ships up to $10,000, paid sum­mer in­tern­ships with a J. Wal­ter Thompson of­fice, a J. Wal­ter Thompson men­tor and a “first look” place­ment con­sid­er­a­tion upon grad­u­a­tion.

“Nur­tur­ing our young, ris­ing tal­ent has al­ways been an im­por­tant ini­tia­tive for J. Wal­ter Thompson,” said Laura Agos­tini, J. Wal­ter Thompson Com­pany Chief Tal­ent Of­fi­cer. “We are pas­sion­ately com­mit­ted to sup­port­ing the next gen­er­a­tion of cre­ative lead­ers around the world, and in driv­ing gen­der equal­ity in the in­dus­try.”

The five re­cip­i­ents of the first HLR schol­ar­ship rep­re­sent ev­ery global re­gion and are among the world’s most promis­ing young fe­male cre­ative tal­ent.

From the Mid­dle East re­gion, Rawan Obaid is the lucky win­ner. Rawan at­tends the Amer­i­can Univer­sity of Shar­jah, UAE and will grad­u­ate

in Spring 2017, with a de­gree in Mul­ti­me­dia De­sign and Pho­tog­ra­phy mi­nor.

“On be­half of ev­ery­one in­volved in award­ing this schol­ar­ship to Rawan Obaid, one of five schol­ar­ships awarded glob­ally, this is such a great achieve­ment. At J. Wal­ter Thompson we are tak­ing a proac­tive ap­proach to en­sure that the cre­ative in­dus­try is pro­moted to young women, and that these women can and should have a life­long and ful­fill­ing ca­reer in our in­dus­try. This is a great op­por­tu­nity for Rawan to do just that, and she should be very proud. The op­por­tu­nity for Rawan is com­pletely aligned to our in­vest­ment in lo­cal tal­ent, in­tern­ship in­cluded, which is all part of us bring­ing on the next gen­er­a­tion of cre­atives and mar­keters from the re­gion, for the re­gion,” stated Vatche Kev­e­rian, CEO J. Wal­ter Thompson MENA.

Upon the an­nounce­ment, the Dean of Col­lege of Ar­chi­tec­ture, Art and De­sign, at the Amer­i­can Univer­sity of Shar­jah, Dr. Varkki Ge­orge Pal­lathucheril noted: "I very much ap­pre­ci­ate the sup­port from J. Wal­ter Thompson World­wide for in­creas­ing par­tic­i­pa­tion by women in the cre­ative pro­fes­sions. The award also serves to raise the pro­file of these pro­fes­sions. I am de­lighted that Rawan Obaid is the first re­cip­i­ent from the MEA re­gion be­cause this is a recog­ni­tion of the high qual­ity of de­sign stu­dents at AUS."

The HLR Schol­ar­ship, named af­ter the in­dus­try and J. Wal­ter Thompson’s first fe­male copy­writer, He­len Lans­downe Re­sor, was first es­tab­lished in part­ner­ship with the 4A’s dur­ing the agency’s 150th an­niver­sary in 2014. Since its in­cep­tion, the schol­ar­ship has been pro­moted at lead­ing in­dus­try events like the Cannes Lions In­ter­na­tional Fes­ti­val of Cre­ativ­ity, Spikes Asia and Advertising Week in New York City, as well as the 3% Con­fer­ence. It has also re­ceived wide­spread in­ter­na­tional media at­ten­tion from The New York Times, The Globe and Mail, Cam­paign and more.

Also on the same front, it is note­wor­thy men­tion­ing that J. Wal­ter Thompson has been an in­dus­try-lead­ing voice on gen­der equal­ity is­sues, most re­cently host­ing a lively dis­cus­sion in part­ner­ship with The New York Times dur­ing the Cannes Lions In­ter­na­tional Fes­ti­val of Cre­ativ­ity on how tech­nol­ogy and glob­al­i­sa­tion are re­fram­ing gen­der equal­ity.

Rawan Obaid, HLRS win­ner 2015, at JWT Dubai of­fice

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