Ad Spot

“Good­ver­tis­ing” Pow­er­ful So­cial Is­sues

ArabAd - - CONTENTS -

Many peo­ple com­plain about ad­ver­tise­ments as an ob­nox­ious way for com­pa­nies to in­vade our ev­ery­day lives and cram their prod­ucts down our throats, but that’s not all that ad­ver­tise­ments are good for. Get­ting peo­ple to think and worry about var­i­ous so­cial and en­vi­ron­men­tal is­sues (or even sim­ply get­ting them to be aware of them) is im­por­tant for rais­ing public sup­port­ing and af­fect­ing mean­ing­ful changes. Ac­cord­ing to “Fa­ther of Advertising” David Ogilvy, his con­tem­po­rary, Howard Gos­sage, said: “Advertising jus­ti­fies its ex­is­tence when used in the public in­ter­est—it is much too pow­er­ful a tool to use solely for com­mer­cial pur­poses.” We def­i­nitely agree, which is why we wanted to share those two cam­paigns we re­cently spot­ted, which cham­pion so­cially and en­vi­ron­men­tally aware causes and are good ex­am­ples of advertising used for good causes.

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