Mo­ham­mad Jawad

ArabAd - - COVER STORY -

Graphic De­sign Vir­ginia Com­mon­wealth Univer­sity Qatar

The Pro­ject:

Ti­tle: Cul­tural Ac­cli­ma­tis­ers Sub ti­tle: Ob­jects that in­spire in­ter­ac­tions and en­cour­age users to adapt, value, and sus­tain ex­ist­ing tra­di­tions.


As glob­al­i­sa­tion, media pro­lif­er­a­tion and in­stant world­wide com­mu­ni­ca­tion be­comes the norm; cul­tural im­pe­ri­al­ism is per­haps even more sig­nif­i­cant now than ever be­fore. This phe­nom­e­non has cre­ated a high risk for the younger gen­er­a­tion to for­get valu­able tra­di­tions, get in­flu­enced and adopt new cul­tural prac­tices.

By ob­serv­ing and analysing how peo­ple and ob­jects in­ter­act in a cul­tural set­ting, this pro­ject uses adap­ta­tions as a tool to ex­am­ine how ex­ist­ing ob­jects can be adapted to serve new func­tions; how crit­i­cally de­signed ob­jects can help peo­ple ac­cli­mate to new cul­tures; and how ac­cli­ma­ti­sa­tion it­self can be a source of in­spi­ra­tion for new ob­jects. The out­come of the pro­ject aims to elim­i­nate the gaps cre­ated by mod­erni­sa­tion to­wards cul­tural prac­tices and helps to sus­tain the true val­ues rooted within these tra­di­tions.

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