Joelle Jam­mal

ArabAd - - SPOTLIGHT -

Jam­mal is an award-win­ning de­sign and advertising pro­fes­sional who cur­rently works as an in­de­pen­dent cre­ative di­rec­tor and en­vi­ron­men­tal artist, up­cy­cling items into hand painted char­ac­ters.

Our na­ture has been dis­fig­ured decade af­ter decade. In Le­banon less than 10% of the waste is re­cy­cled. This is an alarm­ing per­cent­age, so I de­cided to act. Com­ing from an advertising back­ground where an idea is key, I started mak­ing art not for the sake of art, but to fight for a dear cause: the en­vi­ron­men­tal de­te­ri­o­ra­tion. I col­lect trash from pack­ag­ing ma­te­ri­als (plas­tic, car­ton, glass, me­tal etc.) and trans­form them into hand painted char­ac­ter sculp­tures. By up­cy­cling, I give life and util­ity to some­thing that has no life. In this trash cri­sis, change should start from home, by re­duc­ing the waste we pro­duce, re­cy­cling and reusing what is pos­si­ble. I was part of the latest protest and would have wished if we gath­ered all those empty wa­ter bot­tles thrown at the in­ter­nal se­cu­rity of­fi­cers, to form a mem­o­rable re­cy­cled art piece and not pol­lute more. How­ever, on a pos­i­tive note, ‘the wall of shame’ graf­fi­tis, cov­er­ing the ce­ment wall in Riyad el Solh, was a spon­ta­neous re­ac­tion to fight the gap be­tween the gov­ern­ment and the protesters. Last, Thomas Edi­son said “Op­por­tu­nity is missed by most peo­ple be­cause it is dressed in over­alls and looks like work”. We think that to cre­ate some­thing dif­fer­ent and unique, we have to go the ex­tra mile to find it, well some­times com­mon, dull things sur­round­ing us, can be­come an eu­phoric dis­cov­ery, I looked around me and found my vo­ca­tion in trash.

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