Alain Had­ife

ArabAd - - SPOTLIGHT -

Had­ife is co-founder of CARACTERE, an event man­age­ment com­pany renowned for its ex­quis­ite con­cep­tual themes and set de­signs. Af­ter a fruit­ful ca­reer path and nu­mer­ous projects han­dled across Le­banon, the GCC and Europe, Had­ife ex­panded his pas­sion into fur­ni­ture and in­dus­trial de­sign. If we were to take an aerial pic­ture of Le­banon, we would prob­a­bly break the world record for the high­est amount of trash ever to be seen of the streets of a coun­try. We have truly be­come some kind of ‘open air dump­ster’ and this is surely not an im­age that would at­tract tourists to visit our coun­try. In or­der to at­tend to the grow­ing trash cri­sis that has be­come over­whelm­ing to the point of ex­haus­tion, I think the best so­lu­tion would be for ev­ery area/re­gion to take con­trol over its own waste. How­ever, such de­cen­tral­i­sa­tion is nearly im­pos­si­ble to achieve in Le­banon at this stage be­cause it re­quires a sub­stan­tial change of mind­set that the Le­banese are not ready to un­der­take at this point and that would re­quire a long pe­riod of time to be achieved. But at the end of the day, our pop­u­la­tion, which has been dor­mant for a long while now, has awaken and maybe this in­ci­dent would serve as a kind of wakeup call that would stir the public into tak­ing ac­tion.

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