Sarah Bey­doun

ArabAd - - SPOTLIGHT -

Bey­doun, the cre­ative di­rec­tor and founder of Sarah’s Bag, is one of the first de­sign­ers in Le­banon to bring Mid­dle Eastern pop cul­ture into the main­stream, re­viv­ing and rein­vent­ing the re­gion's rich tra­di­tions of crafts­man­ship, em­broi­dery, cro­chet­ing and textile mak­ing. Launched in 2001, her line of hand­made hand­bags and ac­ces­sories is de­signed around the skills of pris­on­ers and ex- pris­on­ers she has per­son­ally trained and worked with for the past fif­teen years. If I were to find a cre­ative so­lu­tion for the trash cri­sis in Le­banon, I would de­sign eye-catch­ing, colour-coded and at­trac­tive bins for peo­ple to easily dis­pose of their waste in on the streets. In ad­di­tion to that, I think re­cy­cling needs to be­come ev­ery Le­banese’s sec­ond na­ture, and there­fore I would also de­sign a spe­cial line of re­cy­cling bins for the home that make sort­ing garbage eas­ier. All of this should be un­der­pinned by a public aware­ness cam­paign, which I think could be a com­mu­nity ef­fort pi­o­neered by Le­banese artists and cre­atives.

Newspapers in English

Newspapers from Bahrain

© PressReader. All rights reserved.