Rotana Hits the Billion
Rotana Audiovisual Company has reached 1 Billion Video Views on its official Youtube channel assuring its place among world pioneers in the music field across the Arab region. Rotana Audiovisual celebrates this huge accomplishment after being awarded the Youtube Golden Button for the number of the channel’s subscribers which exceeded 1.75 million. It is the First Arabic Music Label Company to reach this number and is ranked 22 worldwide as musical Youtube channel in terms of number of video views. It is also classified as the second Pan Arab channel in all categories in terms of views. Rotana Audiovisual’s marketing strategy is sustained by releasing new video clips exclusively on its Youtube channel one week before any other TV channel and by uploading new album releases on its channel as music videos in order to fight piracy hence placing confidence in the importance of digital marketing.