Rotana Hits the Bil­lion

ArabAd - - SOCIAL MEDIA -

Rotana Au­dio­vi­sual Com­pany has reached 1 Bil­lion Video Views on its of­fi­cial Youtube chan­nel as­sur­ing its place among world pioneers in the mu­sic field across the Arab re­gion. Rotana Au­dio­vi­sual cel­e­brates this huge ac­com­plish­ment af­ter be­ing awarded the Youtube Golden But­ton for the num­ber of the chan­nel’s sub­scribers which ex­ceeded 1.75 mil­lion. It is the First Ara­bic Mu­sic La­bel Com­pany to reach this num­ber and is ranked 22 world­wide as mu­si­cal Youtube chan­nel in terms of num­ber of video views. It is also clas­si­fied as the sec­ond Pan Arab chan­nel in all cat­e­gories in terms of views. Rotana Au­dio­vi­sual’s mar­ket­ing strat­egy is sus­tained by re­leas­ing new video clips ex­clu­sively on its Youtube chan­nel one week be­fore any other TV chan­nel and by up­load­ing new al­bum re­leases on its chan­nel as mu­sic videos in or­der to fight piracy hence plac­ing con­fi­dence in the im­por­tance of dig­i­tal mar­ket­ing.

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