AUTOMOTIVE SEC­TOR - Advertising spend

ArabAd - - STUDY - BY: AN­DRE YOUSSEF VICE PRES­I­DENT MEDIA MON­I­TOR­ING

Sta­tex Mon­i­tor­ing data con­sists of advertising ac­tiv­i­ties pre­sented in the form of brands clas­si­fied fol­low­ing to a sec­tor list im­proved and de­vel­oped con­tin­u­ously, keep­ing pace with the mar­ket de­vel­op­ment and ap­pear­ance of new prod­ucts that meet con­sumer needs in our dy­namic de­vel­op­ing en­vi­ron­ment, in­volv­ing new tech­nolo­gies, busi­nesses as well as sim­ple con­sump­tion prod­ucts.

The re­port will high­light the advertising ac­tiv­ity trend in terms of spend of the Automotive sec­tor in the MENA re­gion across all media plat­forms: TV, Print, Ra­dio, and Out­door.

The out­door advertising Ex­pen­di­ture trend is mon­i­tored by Ip­sos in the fol­low­ing coun­tries: UAE, KSA, Qatar, Kuwait, Bahrain, Le­banon, Jor­dan and Iraq.

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