Advertising and mar­ket­ing vet­eran re­cently an­nounced the es­tab­lish­ment of a diver­si­fied event man­age­ment, media and pro­duc­tion com­pany, dubbed It mainly fo­cuses its ac­tiv­i­ties on sport cer­e­mo­nial events, ex­hi­bi­tions and grand open­ings. sat with him to dis

ArabAd - - ADTALK -

Arabad The new di­men­sion that Res­o­nance projects is the abil­ity to ex­ploit lo­cal and in­ter­na­tional qual­i­fi­ca­tions to or­gan­ise and pro­duce events with distin­guished cre­ativ­ity, ac­cu­racy and ex­e­cu­tion.

Pierre Had­dad

'Res­o­nance'.

Af­ter a long ex­pe­ri­ence in mar­ket­ing, advertising and brand de­vel­op­ment, what prompted you now to make your move in­de­pen­dently into event pro­duc­tion and man­age­ment?

I am glad that you asked this ques­tion. In a way the step we took at Res­o­nance is part of the nat­u­ral pro­gres­sion in the media and com­mu­ni­ca­tion arena in the Mid­dle East. My ex­pe­ri­ence in mar­ket­ing and advertising and my ex­ten­sive in­volve­ment in event pro­duc­tion and man­age­ment lead me to the con­clu­sion that it is time

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