> Following a multi-agency competitive review, has renewed its partnership with Mediavest with an expanded scope to create a consolidated hub for offline and online media buying and planning, performance marketing, social media management, and branded content creation and distribution. > has been appointed as Egypt’s postal service creative agency after a three-month review. The agency will be in charge of crafting a campaign that celebrates Egypt Post’s 150 years. It will also focus on raising awareness about the postal service current product offerings, and will be supported by local media agencies Lead and Al Ahram. > Dubai based advertising agency,
is renewing its collaboration with wasl Properties & wasl Corporate, after a highly competitive pitch process that saw seven agencies, including several MNCS, compete for the business. As part of the renewed contract, Spark* has been retained to handle the creative advertising solutions, for both wasl Properties & wasl Corporate, an account it has been handling for the past three years. wasl was established in 2008 by the Dubai Real Estate Corporation (DREC) to oversee the management of its assets and grow its real estate portfolio. Its main objective is to strengthen Dubai’s position as the premier hub to live and work in, and at the same time be the ultimate destination for tourists.
Horizon FCB Cairo
Spark* Middle East
MD Spark*, Yusuf Pingar and Head of Marketing/corporate Wasl, Niveen Tolba