United Against Drugs

ArabAd - - ADTALK -

Men­tor Ara­bia, a non-gov­ern­men­tal or­gan­i­sa­tion has re­cently launched its an­tidrug so­cial aware­ness cam­paign en­ti­tled “ma bte­fre2 ma3i” (“it doesn’t mat­ter to me”) fea­tur­ing Le­banese TV host and ac­tress

and the renowned Saudi football Player,

The TVC’S shoot­ing took place in Beirut un­der the su­per­vi­sion of Bobolink Cre­ative Bou­tique, mark­ing a change for both celebri­ties as they ad­dress the sen­si­tive topic of drug ad­dic­tion.

di­rec­tor of Media and Com­mu­ni­ca­tions at Men­tor Ara­bia ex­plained the rea­son be­hind choos­ing Aimée and Sami to be the am­bas­sadors for this so­cial cam­paign, not­ing that both

Aimée Sayah

Sami Al Jaber.

Ah­mad Jaber,

are in­flu­en­tial char­ac­ters within their re­spec­tive fields. Sayah is a young TV per­son­al­ity who com­mu­ni­cates well with the youth, while Jaber is a sports icon and sym­bol for the young Arab gen­er­a­tion in­ter­ested in sports.

Sayah de­clares she is happy to join this cam­paign and that co­op­er­at­ing with Men­tor Ara­bia against an is­sue as se­ri­ous as drug ad­dic­tion is a re­al­i­sa­tion of her role to speak to the youth and spread aware­ness.

Al Jaber men­tioned the im­por­tance of so­cial media in­te­gra­tion in this kind of so­cial cam­paign, and the dif­fer­ent ways to com­mu­ni­cate it with the youth through his so­cial media pres­ence and in­ter­ac­tion.

Men­tor Ara­bia is about to of­fi­cially launch their cam­paign in a press con­fer­ence that will be held in Beirut dur­ing the first week of Septem­ber where both celebri­ties will be present.

Aimée Sayah

Sami Al Jaber.

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