ArabAd - - ADTALK -

> Mar­ket­ing en­gage­ment plat­form, En­gage­sciences, has added global re­tail brands Early Learn­ing Cen­tre and United Colours of Benet­ton to a raft of ma­jor new client wins, bol­ster­ing its new Dubai of­fice, which launches this Septem­ber. Early Learn­ing Cen­tre will work with En­gage­sciences to drive cus­tomers into its stores and to build aware­ness of its spe­cial of­fers, us­ing pos­i­tive user gen­er­ated con­tent (UGC) from the brand’s cus­tomers. The toy re­tailer joins a num­ber of new client wins for the mar­ket­ing en­gage­ment plat­form, in­clud­ing: global fash­ion brand, United Colours of Benet­ton; one of MENA’S lead­ing sports in­for­ma­tion plat­forms, Eurosport Ara­bia; lead­ing media rep­re­sen­ta­tion group for the Mid­dle East, Choueiri Group; and mod­ern fur­ni­ture chain, ID De­sign. En­gage­science’s new clients will join its cur­rent co­hort of global brands, in­clud­ing: Eti­had, Voda­fone, Mi­crosoft and Clarks. The new Mid­dle Eastern of­fice based in Dubai’s Media City, will be headed up by Re­gional Di­rec­tor MENA,

who was most re­cently Sales Di­rec­tor at En­gage­science’s Lon­don of­fice. The fo­cus of Clau­dio Es­pos­ito-aiardo’s role will be on help­ing mar­keters en­hance their un­der­stand­ing and mon­eti­sa­tion of their so­cial au­di­ences. > has been se­lected to han­dle Fumé’s PR du­ties, work­ing with JAS Hos­pi­tal­ity group on both of the brand’s out­lets lo­cated in Dubai. Since its open­ing at Pier 7 Dubai Ma­rina, Fümé, a home-grown con­cept, dub­bing it­self as the “neigh­bour­hood eatery” aims to of­fer ba­sic home style food with a global twist. > has been se­lected as the agency of record for Ma­grabi Group through­out MENA and will be in charge of han­dling re­search, strat­egy, media plan­ning and media in­vest­ment. The com­pany is in the mid­dle of re­brand­ing and ex­pan­sion process.

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