> Marketing engagement platform, Engagesciences, has added global retail brands Early Learning Centre and United Colours of Benetton to a raft of major new client wins, bolstering its new Dubai office, which launches this September. Early Learning Centre will work with Engagesciences to drive customers into its stores and to build awareness of its special offers, using positive user generated content (UGC) from the brand’s customers. The toy retailer joins a number of new client wins for the marketing engagement platform, including: global fashion brand, United Colours of Benetton; one of MENA’S leading sports information platforms, Eurosport Arabia; leading media representation group for the Middle East, Choueiri Group; and modern furniture chain, ID Design. Engagescience’s new clients will join its current cohort of global brands, including: Etihad, Vodafone, Microsoft and Clarks. The new Middle Eastern office based in Dubai’s Media City, will be headed up by Regional Director MENA,
who was most recently Sales Director at Engagescience’s London office. The focus of Claudio Esposito-aiardo’s role will be on helping marketers enhance their understanding and monetisation of their social audiences. > has been selected to handle Fumé’s PR duties, working with JAS Hospitality group on both of the brand’s outlets located in Dubai. Since its opening at Pier 7 Dubai Marina, Fümé, a home-grown concept, dubbing itself as the “neighbourhood eatery” aims to offer basic home style food with a global twist. > has been selected as the agency of record for Magrabi Group throughout MENA and will be in charge of handling research, strategy, media planning and media investment. The company is in the middle of rebranding and expansion process.