Over­whelm­ing Re­sponse to New TV Chan­nel

ArabAd - - ADTALK -

More than 1,000 bud­ding TV stars from across the re­gion have ap­plied to front pro­grammes on Quest Ara­biya, the Mid­dle East’s new Ara­bic lan­guage sta­tion due to be launched later in the year.

Quest Ara­biya, a part­ner­ship be­tween Im­age Na­tion and Dis­cov­ery Com­mu­ni­ca­tions, has now nar­rowed the field to a short­list of 30 can­di­dates, some of whom will be trained as full­time pre­sen­ters on the new free-to-air chan­nel.

The short­listed can­di­dates will be in­vited to au­di­tion via Skype, and those who progress will be ap­pointed to present any­thing from short form pro­grammes to longer TV se­ries and pro­mos.

The over­whelm­ing re­sponse from ap­pli­cants came af­ter Im­age Na­tion launched the ‘Quest for Tal­ent’ in June, invit­ing men and women aged 18 to 40 from across the MENA re­gion to send in short clips filmed on their phones, cap­tur­ing their per­son­al­ity and en­thu­si­asm.

Pre­vi­ous ex­pe­ri­ence was not needed, as long as the ap­pli­cant demon­strated a pas­sion for any of ‘Quest Ara­biya’s main pro­gram­ming gen­res: ad­ven­ture and sur­vival, mo­tor­ing, en­gi­neer­ing, science and space, wildlife, crime, magic, history and peo­ple and places.

“The over­whelm­ing re­sponse demon­strates that there is a real in­ter­est from peo­ple right across the re­gion ea­ger to take part in this new wave of orig­i­nal, qual­ity Ara­bic con­tent,” said Farah Mak­disi, Orig­i­nal Pro­gram­ming Ex­ec­u­tive, Quest Ara­biya.

De­lighted to hav­ing re­ceived clips from a good cross-sec­tion of MENA coun­tries, Mak­disi added: “Some of these can­di­dates will go for­ward to present some of our short-form pro­grammes, and in the longer term re­ceive world-class train­ing and sup­port to be­come the new faces of our orig­i­nal pro­gram­ming.”

Quest Ara­biya will screen lo­cal­lypro­duced orig­i­nal ma­te­rial as well as Ara­bised con­tent from Dis­cov­ery’s vast li­brary of non-fic­tion shows. It will be filled with ma­te­rial that ap­peals to the whole fam­ily and pro­gram­ming aimed at Arab males at key times in the sched­ule.

Set to broad­cast 24 hours a day, it high­lights the grow­ing im­por­tance of TV and dig­i­tal media as plat­forms for orig­i­nal con­tent and com­mis­sions in MENA

The launch of the new chan­nel will mean more sto­ries from across the re­gion will be brought to life through spe­cially com­mis­sioned Quest Ara­biya shows, many of which will be seen by view­ers around the world.

Carl von Doussa, Gen­eral Man­ager of Chan­nels at Im­age Na­tion, who will head the new sta­tion, said the vol­ume and qual­ity of re­sponses to the ‘Quest for Tal­ent’ showed the breadth of tal­ent in the re­gion.

“Launch­ing Quest Ara­biya, in part­ner­ship with Dis­cov­ery Com­mu­ni­ca­tions, gives us a tremen­dous op­por­tu­nity to source and de­velop tal­ent in the MENA re­gion as we com­mis­sion new lo­cal con­tent,” he noted.

The com­pany, op­er­at­ing from a Uae-based of­fice, cur­rently of­fers an un­ri­valled port­fo­lio of TV chan­nels, which in­cludes free-to-air Fatafeat, the renowned food net­work in the Mid­dle East, as well as pay TV chan­nels Dis­cov­ery Chan­nel HD, TLC HD, An­i­mal Planet HD, Dis­cov­ery Science HD, ID: In­ves­ti­ga­tion Dis­cov­ery and Dis­cov­ery World, dis­trib­uted on OSN.

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