Mid­dle East to Reach Record Au­dio­vi­sual Mar­ket

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The Mid­dle East’s au­dio­vi­sual mar­ket is set to post one of the world’s fastest growth rates, in­creas­ing by 76 per­cent from USD 1.57 bil­lion in 2012 to USD 2.76 bil­lion in 2016, ac­cord­ing to trade as­so­ci­a­tion In­fo­comm In­ter­na­tional. The au­dio­vi­sual mar­ket for the wider Mid­dle East and Africa (MEA) re­gion is set to reach USD 4.63 bil­lion by 2016.

Au­dio­vi­sual tech­nol­ogy cov­ers ev­ery in­dus­try ver­ti­cal, and can in­clude high-def­i­ni­tion dis­plays and pro­jec­tors, light­ing to sound sys­tems, and stream­ing and we­b­cast­ing tech­nol­ogy.

Led by prod­ucts, equip­ment, and ser­vices for GCC megapro­jects and events such as World Expo 2020 in Dubai, 2022 FIFA World Cup Qatar, and trans­port and Smart Cities projects in the King­dom of Saudi Ara­bia, the hos­pi­tal­ity and re­tail sec­tors are set to see the most ben­e­fit.

GCC megapro­jects will spur the Mid­dle East to post a record au­dio­vi­sual mar­ket value of nearly USD 3 bil­lion by 2016, in­dus­try ex­perts an­nounced in the build-up to GI­TEX Tech­nol­ogy Week 2015.

“The Mid­dle East post­ing one of the world’s fastest growth rates in au­dio­vi­sual tech­nol­ogy shows that we’ve gone from an era of talk­ing about the ben­e­fits of au­dio­vi­sual tech­nol­ogy, to or­gan­i­sa­tions ac­tu­ally pur­chas­ing so­lu­tions – whether high-def­i­ni­tion dis­plays for ex­hi­bi­tion sites and sta­di­ums, vir­tual check-in kiosks at ho­tels, or se­cu­rity sys­tems for metro projects,” said Ex­ec­u­tive Di­rec­tor, In­fo­comm Asia, or­gan­is­ers of In­fo­comm MEA, a lead­ing au­dio­vi­sual event in the re­gion.

“Mid­dle East or­gan­i­sa­tions want the high­est qual­ity au­dio­vi­sual tech­nol­ogy for their megapro­jects to pro­vide the best ex­pe­ri­ence for their tech-savvy cus­tomers. This pro­vides a strong op­por­tu­nity for au­dio­vi­sual ven­dors and sys­tems in­te­gra­tors to en­able or­gan­i­sa­tions to man­age in­for­ma­tion more ef­fi­ciently, and en­hance daily lives,” added Richard Tan.

Richard Tan

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