Memac Ogilvy’s Red Academy in Beirut
As part of its ongoing effort to invest and support university students, Memac Ogilvy, announced the opening of its Red Academy, which will take place in Lebanon. Over a course of four weeks, the intensive training programme will coach and hire young talents selected from the entire region to equip them in becoming the industry’s leaders of tomorrow.
“The Red Academy lies at the core belief of our agency. Fresh graduates are willing to take risks, show initiative, get the right exposure that helps them stand out in a highly competitive industry and land their dream jobs”, said Ossama El-kaoukji, Chief Creative Officer at Memac Ogilvy. “This unique and substantial programme presented by industry experts from our agency came as a natural response to the needs of the MENA market”, El-kaoukji added.
Recognising the need to create an environment in which the young Arab generation can be trained, equipped and
Memac Ogilvy Red Academy-group photo with Eddie Moutran
empowered, Memac Ogilvy offered this unique opportunity to help students acquire a competing edge and enough confidence to join the advertising industry.
Initially launched by Eddie Moutran in 1996, the “Graduate Training Programme (GTP)” was the first advertising programme in the region offered for free to graduate students. At the beginning, GTP was an internal programme limited to graduate students from major universities in Lebanon. This year, the academy broadened its geographical scope by selecting 18 ambitious students and fresh graduates from the entire MENA region. Students who successfully complete the programme will receive a job offer from Memac Ogilvy.