Memac Ogilvy’s Red Academy in Beirut

ArabAd - - ADTALK -

As part of its on­go­ing ef­fort to in­vest and sup­port univer­sity stu­dents, Memac Ogilvy, an­nounced the open­ing of its Red Academy, which will take place in Le­banon. Over a course of four weeks, the in­ten­sive train­ing pro­gramme will coach and hire young tal­ents se­lected from the en­tire re­gion to equip them in be­com­ing the in­dus­try’s lead­ers of to­mor­row.

“The Red Academy lies at the core belief of our agency. Fresh grad­u­ates are will­ing to take risks, show ini­tia­tive, get the right ex­po­sure that helps them stand out in a highly com­pet­i­tive in­dus­try and land their dream jobs”, said Os­sama El-kaoukji, Chief Cre­ative Of­fi­cer at Memac Ogilvy. “This unique and sub­stan­tial pro­gramme pre­sented by in­dus­try ex­perts from our agency came as a nat­u­ral re­sponse to the needs of the MENA mar­ket”, El-kaoukji added.

Recog­nis­ing the need to cre­ate an en­vi­ron­ment in which the young Arab gen­er­a­tion can be trained, equipped and

Memac Ogilvy Red Academy-group photo with Ed­die Moutran

em­pow­ered, Memac Ogilvy of­fered this unique op­por­tu­nity to help stu­dents ac­quire a com­pet­ing edge and enough con­fi­dence to join the advertising in­dus­try.

Ini­tially launched by Ed­die Moutran in 1996, the “Grad­u­ate Train­ing Pro­gramme (GTP)” was the first advertising pro­gramme in the re­gion of­fered for free to grad­u­ate stu­dents. At the be­gin­ning, GTP was an in­ter­nal pro­gramme lim­ited to grad­u­ate stu­dents from ma­jor univer­si­ties in Le­banon. This year, the academy broad­ened its ge­o­graph­i­cal scope by se­lect­ing 18 am­bi­tious stu­dents and fresh grad­u­ates from the en­tire MENA re­gion. Stu­dents who suc­cess­fully com­plete the pro­gramme will re­ceive a job of­fer from Memac Ogilvy.


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