Keif’s Mas­sive OOH Cam­paign in Dubai

ArabAd - - ADTALK -

Keif Res­tau­rant spent a whop­ping five mil­lion Dirhams on an im­pact­ful full fledge out­door cam­paign, launch­ing the brand in Dubai. Count­less advertising bud­gets spent by res­tau­rant chains in Dubai, paled in com­par­i­son, mak­ing this un­prece­dented strate­gic choice, a def­i­nite bold move for Keif Res­tau­rant. For this cam­paign, the tools were many among which ex­cel­lent strate­gic lo­ca­tions in Sheikh Zayed and Al Wa­sol roads (city en­trance and exit roads); im­pact­ful scaf­fold­ing ad­ver­tise­ments in Sheikh Zayed road.; count­less lamp­posts in Ma­bel Ali, Al Wa­sol road., Jumeira, Dubai media city, In­ter­net city, Te­com site C; full bus shel­ter brand­ing in high traf­fic lo­ca­tions and fi­nally nu­mer­ous “mupis” tar­get­ing Dubai’s residential ar­eas. Keif Res­tau­rant’s owner ex­plained to Arabad that this mas­sive out­door cam­paign aims to raise aware­ness for both the brand and its lo­ca­tion.

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