Briefly de­scribe the evo­lu­tion of your blog.

I wanted to chal­lenge my­self to write some­thing ev­ery sin­gle day while doc­u­ment­ing be­ing a 20-some­thing in Beirut. I never in­tended for the fo­cus to be get­ting mar­ried but some­how the blog has evolved into that be­cause I'm also en­gaged and get­ting a house to­gether and plan­ning a wed­ding. So the blog ended up be­ing a mix of my in­sights on so many top­ics that any­one in Le­banon can re­late to.

How did you first de­cide to launch?

I launched Be­yond Beirut ear­lier this year through so­cial media, with my friends and fam­ily be­ing the main au­di­ence. The pur­pose was to give them a chance to know what was go­ing on in my life and how the plan­ning was com­ing along. The idea had been in the back of my mind for some time so when I launched it, I had never felt hap­pier.

What makes your con­tent unique in your opin­ion?

My con­tent is very per­sonal. I don't fil­ter out my emo­tions or thoughts or wa­ter down my ex­pe­ri­ences. A lot of my con­tent is about how I feel about my­self and my re­la­tion­ship with my fi­ancé, I might be con­sid­ered as over-shar­ing at some point, but I write the posts as though I'm writ­ing my di­ary. I’m also fo­cused a lot on the wed­ding process and want­ing to break the tra­di­tion at this point.

What mo­ti­vates you to keep go­ing with your blog­ging af­ter all this time?

Some day in the fu­ture I will want to look back at this pe­riod in my life and the blog will be there to re­mind me what events I en­coun­tered and how I felt. That's what truly makes me hit pub­lish ev­ery sin­gle day. My fi­ancé’s sup­port is a huge mo­ti­vat­ing fac­tor as well- I could never do it with­out him. And the chance to in­ter­act with so many dif­fer­ent peo­ple from all around the world.

Be­yond Beirut traces the ex­pe­ri­ences of blog­ger Tala Kar­das as she goes through huge life changes (namely get­ting mar­ried), all while the cul­ture and the peo­ple leave an im­pact on her in all sorts of ways.

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