Briefly de­scribe the evo­lu­tion of your blog.

When I first started this blog, I had no idea where it would take me. I’ve gone through many stages and crossed a lot of mile­stones that I'm very proud to have ac­com­plished. My blog got me a job in the dig­i­tal media and mar­ket­ing in­dus­try in 2011. Blog­ging changed my life!

How did you first de­cide to launch?

I launched Joe's Box in July 2007. I just wanted a space to talk about ev­ery­thing that in­ter­ested me: mar­ket­ing, pho­tog­ra­phy, so­cial media and lifestyle.

What makes your con­tent unique in your opin­ion?

Con­tent is king and I guess mine is 'out of the BOX': light read­ing and fresh in­sights. I share my own photos/videos and unique point of view. It don’t just blend in with ev­ery­one else’s. Few months ago, I launched a new cat­e­gory: #Fash­ion­box, ded­i­cated to men in Le­banon. We lack men’s fash­ion blogs (in fact there is no fash­ion blog solely ded­i­cated for men in Le­banon) so I thought it would be a great idea to team up with fash­ion blog­gers who guest post on my plat­form ev­ery Fri­day.

What mo­ti­vates you to keep go­ing with your blog­ging af­ter all this time?

I LOVE BLOG­GING!!! It gives me con­fi­dence... I am not Hem­ing­way when it comes to writ­ing, I do a lot of gram­mar mis­takes, but my blog gave me the con­fi­dence to write and ex­press my ideas. Blog­ging stirs my cre­ativ­ity. It is so easy to start a blog, but keep­ing your blog run­ning is the hard­est part. I can say that my blog keeps me search­ing for new, cre­ative ideas. My blog taught me how to plan things cor­rectly: whether to start a new busi­ness pro­ject, to launch a new prod­uct or even to plan a party… My blog is my place, a place where I can say what­ever I want. I’m di­rect and I’m public. Twit­ter, Face­book, Google Plus, Pin­ter­est, In­sta­gram snapchat... These are cool, but my blog is HOME. Blog­ging has lead me to a lot of op­por­tu­ni­ties that I wouldn’t have had oth­er­wise. I’ve wo­ven a lot of con­nec­tions, and it’s given me a way to show­case some of the work that I do. My blog got me a job and changed my life: It helped me find my pas­sion.

Le­banese Blog­ger and So­cial Media free­lancer Joe Alam started blog­ging eight years ago. Joe’s Box, his per­sonal blog, fea­tures in­sights on lifestyle, pho­tog­ra­phy, so­cial media and the Le­banese so­ci­ety.

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