Briefly describe the evolution of your blog.
When I first started this blog, I had no idea where it would take me. I’ve gone through many stages and crossed a lot of milestones that I'm very proud to have accomplished. My blog got me a job in the digital media and marketing industry in 2011. Blogging changed my life!
How did you first decide to launch?
I launched Joe's Box in July 2007. I just wanted a space to talk about everything that interested me: marketing, photography, social media and lifestyle.
What makes your content unique in your opinion?
Content is king and I guess mine is 'out of the BOX': light reading and fresh insights. I share my own photos/videos and unique point of view. It don’t just blend in with everyone else’s. Few months ago, I launched a new category: #Fashionbox, dedicated to men in Lebanon. We lack men’s fashion blogs (in fact there is no fashion blog solely dedicated for men in Lebanon) so I thought it would be a great idea to team up with fashion bloggers who guest post on my platform every Friday.
What motivates you to keep going with your blogging after all this time?
I LOVE BLOGGING!!! It gives me confidence... I am not Hemingway when it comes to writing, I do a lot of grammar mistakes, but my blog gave me the confidence to write and express my ideas. Blogging stirs my creativity. It is so easy to start a blog, but keeping your blog running is the hardest part. I can say that my blog keeps me searching for new, creative ideas. My blog taught me how to plan things correctly: whether to start a new business project, to launch a new product or even to plan a party… My blog is my place, a place where I can say whatever I want. I’m direct and I’m public. Twitter, Facebook, Google Plus, Pinterest, Instagram snapchat... These are cool, but my blog is HOME. Blogging has lead me to a lot of opportunities that I wouldn’t have had otherwise. I’ve woven a lot of connections, and it’s given me a way to showcase some of the work that I do. My blog got me a job and changed my life: It helped me find my passion.
Lebanese Blogger and Social Media freelancer Joe Alam started blogging eight years ago. Joe’s Box, his personal blog, features insights on lifestyle, photography, social media and the Lebanese society.