Briefly de­scribe the evo­lu­tion of your blog.

Started back in 2011, Cloud of Lace has been ini­tially fea­tur­ing my per­sonal lifestyle. How­ever, af­ter it gained sev­eral Word­press blog read­er­ship awards, and over 26k or­ganic fol­low­ers dur­ing its first year live, I de­cided to take things to the next level, and start writ­ing more pro­fes­sion­ally, adding themed shoots and well-re­searched lifestyle top­ics.this year, with over 45K blog fol­low­ers, I have just re­branded the blog, re-launch­ing it with a quite unique de­sign, and even more ex­clu­sive cat­e­gories.

How did you first de­cide to launch?

Be­ing a Dig­i­tal Media con­sul­tant my­self, I have al­ways been fas­ci­nated with what the mas­sive amount of shared knowl­edge that blog­ging has to of­fer, from ex­po­sure, PR, to per­sonal and pro­fes­sional de­vel­op­ment. So I de­cided to start my own blog as a per­sonal chal­lenge to work on my own self. Be­ing the in­tro­vert that I am, putting my­self out there in the in­fi­nite in­ter­na­tional bl­o­go­sphere was chal­leng­ing, but it has brought me count­less re­wards on the per­sonal level, as well as pro­fes­sion­ally.

What makes your con­tent unique in your opin­ion?

Cloud of Lace prides it­self in fea­tur­ing lifestyle in Le­banon from a gen­uine cul­tural, artis­tic, his­tor­i­cal & ur­ban per­spec­tives. My com­mu­nity of loyal blog read­ers is al­ways hun­gry to read ev­ery­thing that is off­beat about Le­banon, and that’s ex­actly what I love to show­case.through well-re­searched ar­ti­cles and ex­clu­sive in­ter­views, I tend to fea­ture over­looked culi­nary des­ti­na­tions that of­fer au­then­tic tastes of the cuisines they’re serv­ing, emerg­ing de­sign­ers that pro­duce im­pec­ca­ble lo­cally crafted cre­ations, Le­banese fine artists, bou­tiques, wine-mak­ing, and most re­cently we are cov­er­ing the won­ders in our skies through Wide-field Astropho­tog­ra­phy (which is pho­tog­ra­phy of the con­stel­la­tions, stars, me­te­or­show­ers, plan­ets, and our beau­ti­ful gal­axy, right from re­mote land­scapes in Le­banon).

What mo­ti­vates you to keep go­ing with your blog­ging af­ter all this time?

It is not east to main­tain a con­sis­tent blog while hav­ing a full-time ca­reer, how­ever, the per­sis­tence I have to make ev­ery­thing around me beau­ti­ful is al­ways dom­i­nant. The psy­cho­log­i­cal re­wards of hav­ing a huge fol­low­ing base that is keen to read more about lifestyle in Le­banon, the con­ver­sa­tions that each post man­ages to bring up in its com­ments sec­tion, the pres­ti­gious brand col­lab­o­ra­tions that I’ve done, and most im­por­tantly, the amaz­ing blog con­trib­u­tors that I’ve man­aged to bring to­gether… All these have made Cloud of Lace a part of who I am to­day as a per­son, el­e­vat­ing my very own ev­ery­day lifestyle.

Launched in 2011 by blog­ger and dig­i­tal media spe­cial­ist Hiba Khalil, Cloud of Lace cov­ers ev­ery­thing from fash­ion and beauty to food and travel.

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