ArabAd - - SPOTLIGHT -

He­len Lans­downe

Re­sor be­gan her pi­o­neer­ing half-cen­tury-long ca­reer with J. Wal­ter Thompson in 1908, and quickly be­came a guide­post to fe­male cre­atives of her gen­er­a­tion and a cham­pion for the ad­vance­ment of women’s rights both in­side and out­side the agency. Dur­ing her ten­ure, J. Wal­ter Thompson was known as the “Women’s Agency,” where bright young fe­male tal­ents had a chance to suc­ceed. As a bril­liant cre­ative, work­ing mother and icon in ad­vanc­ing women’s rights, she over­came sig­nif­i­cant cul­tural bar­ri­ers as a true pi­o­neer. She is also cred­ited with some of the in­dus­try’s most in­no­va­tive early advertising, in­clud­ing the use of celebrity tes­ti­mo­ni­als and en­dorse­ments from so­cialites, Euro­pean roy­alty and other well-known women in her work for Pond’s Cold Cream.

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