Im­pact BBDO Strength­ens its Cre­ative Depart­ment

ArabAd - - PEOPLE -

Im­pact BBDO Beirut is now boast­ing the cre­ative fire­power of five Cre­ative Di­rec­tors who are work­ing to­gether with a team of some 27 cre­ative tal­ents ser­vic­ing the clients of the agency in Beirut. Ju­lia Aoun started her ca­reer with Im­pact BBDO 20 years ago. She is at the heart of the agency’s bril­liant copy and unan­i­mously ac­claimed cam­paigns, con­tribut­ing to grow­ing a ros­ter of lo­cal and re­gional clients. Nancy Ti­mani brings 18 years of ex­pe­ri­ence to the ta­ble, seven of which at Im­pact BBDO Beirut. She has con­trib­uted to win­ning re­gional and in­ter­na­tional advertising awards and busi­nesses as well. An­gelo El Chami be­gan his advertising ca­reer as a Ju­nior Art Di­rec­tor at BBDO Kuwait in 2006 work­ing on a va­ri­ety of lo­cal and in­ter­na­tional brands. He be­came in 2008 the youngest cre­ative head lead­ing a team of cre­ative tal­ents and han­dling very diver­si­fied clients. Hovsep Guer­boyan joined the agency in 2005 upon grad­u­a­tion from ALBA. He leads to­day nu­mer­ous lo­cal and re­gional clients, teaches advertising and pho­tog­ra­phy, and has won awards lo­cally and re­gion­ally. Chris­tiane Saab spent 11 years at IM­PACT BBDO, where she heads to­day the de­sign depart­ment. She’s in charge of de­ploy­ing big ideas on re­tail and con­sumer lev­els along with de­vel­op­ing and re­vi­tal­is­ing cor­po­rate iden­ti­ties, re­vis­it­ing brand ar­chi­tec­tures and re­brand­ing. Strength­en­ing the cre­ative of­fer­ing was an im­per­a­tive move in or­der to meet the agency's grow­ing port­fo­lio of lo­cal clients, as this be­came more press­ing af­ter af­ter the suc­ces­sive wins of Im­pe­rial To­bacco Group (ITG), AZADEA, and re­cently Bac­ardi Global in ad­di­tion to the re­gional re­spon­si­bil­ity of Pepsi.

From left: Ju­lia Aoun, Chris­tiane Saab, Hovsep Guer­boyan, Nancy Ti­mani and An­gelo El Chami

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