New Cre­ative Di­rec­tor Joins UM MENA

ArabAd - - PEOPLE -

UM MENA has ap­pointed Ro­drigo

as Cre­ative Di­rec­tor for the re­gion. Ro­drigo’s role will be to strate­gi­cally drive the cre­ative and ideation process across the agency within the UM MENA client port­fo­lio. “In a time where media and cre­ativ­ity are con­verg­ing to meet a real time need to ac­ti­vate brands, the pro­cure­ment of a se­nior cre­ative tal­ent within a media agency would add value at ev­ery step of our plan­ning and im­ple­men­ta­tion process,” reads a press state­ment from the agency. Ro­drigo said, “As Cre­ative Di­rec­tor at UM MENA, my pri­mary fo­cus will be to strengthen the cre­ative mus­cle of each pro­ject by work­ing re­ally close to the strat­egy team and busi­ness di­rec­tors and help­ing them to find bet­ter ways to trans­late the core vi­sion of our clients and their prod­ucts into ef­fec­tive and ground­break­ing cam­paigns. By com­bin­ing media man­age­ment, data in­tel­li­gence, so­cial media un­der­stand­ing, new tech­nolo­gies and now cre­ativ­ity, it seems to me to be that this is the per­fect blend to achieve suc­cess. The projects I’ve seen in de­vel­op­ment at UM MENA so far are amaz­ing, and it’s go­ing to be an awe­some ex­pe­ri­ence to in­ject cre­ativ­ity and help these teams cross the fin­ish line.” Ro­drigo holds over 15 years of ex­pe­ri­ence in the advertising in­dus­try in Brazil and the UAE and has also been a key con­trib­u­tor of award win­ning cam­paigns in this re­gion.

Ro­drigo Mavu

Newspapers in English

Newspapers from Bahrain

© PressReader. All rights reserved.