Publi­cis Mid­dle East Ap­points New ECD

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Publi­cis Mid­dle East has named Jan Leube as its new Re­gional Ex­ec­u­tive Cre­ative Di­rec­tor re­plac­ing Alessan­dro Brunori who stepped down end of July. As part of his new role, Leube will be lead­ing Publi­cis Mid­dle East’s cre­ative ef­forts across the re­gion. Leube’s re­spon­si­bil­i­ties will in­clude man­ag­ing and head­ing the next gen­er­a­tion of cre­ative tal­ent, over­see­ing the de­vel­op­ment of pow­er­ful brand sto­ries, craft­ing in­te­grated com­mu­ni­ca­tions cam­paigns de­signed to tap into con­sumer touch points and pro­duc­ing cut­ting-edge con­tent con­ducive to op­ti­mal busi­ness re­sults. “Jan’s re­sume is punc­tu­ated by a string of awards, top global net­works, and a di­verse ar­ray of multi­na­tional and lo­cal clients,” noted Ma­her Abouzeid, Group GM – Lower Gulf, Publi­cis Mid­dle East. Com­ment­ing on his ap­point­ment, Leube said, “I am hon­oured to be join­ing Publi­cis Mid­dle East and look for­ward to paving the agency’s path to con­tin­ued growth. The re­gion’s com­mu­ni­ca­tions in­dus­try is ever-evolv­ing, fast-grow­ing, and rife with op­por­tu­ni­ties. I am ex­cited to be em­bark­ing on this new jour­ney. Es­sen­tially, my ob­jec­tive is to fur­ther el­e­vate our clients’ cre­ative work via ef­fec­tive, multi-phased cam­paigns and us­ing next-level, ground­break­ing ap­proaches and ideas.”

Jan Leube

The CEO and Co-founder at Tag­brands and co-founder of Beirut De­sign Week and the MENA De­sign Re­search Cen­ter, Maya Kara­nouh has been se­lected to be part of the jury of RE­BRAND 100 Global Awards, the high­est recog­ni­tion for ex­cel­lence in brand repo­si­tion­ing – and the first and only com­pe­ti­tion of its kind.

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