Cre­ative Cul­ture

Me, My­self and I

ArabAd - - CONTENTS - BY: JOE LA POMPE

Af­ter 15 years bust­ing fraud­u­lent works that also lack orig­i­nal­ity and show­cas­ing th­ese on my blog (joe­lapompe.net), I came to an un­de­ni­able con­clu­sion: we of­ten re­pro­duce ideas not out of dis­hon­esty rather be­cause we lack the knowl­edge about past cre­ated work. With this new fea­ture, we will be stim­u­lat­ing your ad­ver­tis­ing cul­ture with ev­ery is­sue by high­light­ing a se­ries of cam­paigns that have one theme in com­mon. This month, it's all about the selfie, 'the self-por­trait of the dig­i­tal age'. ‘Selfie’ was voted by the Ox­ford Dic­tionary as ‘The Word of the Year 2013’ prov­ing how rel­e­vant this kind of nar­cis­sis­tic prac­tice has be­come. Just take a look at In­sta­gram and you will find over 210 mil­lion posted pho­tos with the hash­tag #selfie. Seiz­ing the op­por­tu­nity to en­gage the trend, ad agen­cies the world over used the selfie in their cam­paigns with vary­ing nu­ances. They tapped into an al­ready highly-es­tab­lished habit by cou­pling prod­ucts that re­late to the core con­cept of what is be­ing pro­moted thereby en­gag­ing an au­di­ence on a com­pletely new level. So, take the time and sam­ple the works be­low to de­ter­mine where cre­ativ­ity and orig­i­nal­ity lay, if any.

CRE­ATIVE CUL­TURE

Coun­try: Thai­land Year: 2010 Agency: Cheil Brand: Sam­sung EASY SELF POR­TRAIT WITH DUAL LCD PL100

Newspapers in English

Newspapers from Bahrain

© PressReader. All rights reserved.