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UM MENA has launched their first dig­i­tal con­fer­ence for the LE­VANT re­gion. The ex­clu­sive in­vite-only event, which took place early Septem­ber was at­tended by over 170 mar­ket­ing pro­fes­sion­als from Le­banon. As pioneers of the me­dia industry, UM MENA’S aim was to ed­u­cate and in­form mar­keters on how to plan and im­ple­ment dig­i­tal strate­gies for 2016, un­der­stand the value of their on­line in­vest­ments and the de­liv­ery of the right dig­i­tal ex­pe­ri­ence to their con­sumers.

The event led by Dig­i­tal Di­rec­tor, Zadi Hobeika - kicked off with a key note by Joe Nicolas, Head of Prod­uct at UM MENA who heads up an in­te­grated port­fo­lio of spe­cialised ser­vices at the agency in­clud­ing dig­i­tal, con­tent, in­no­va­tion, so­cial, mobile, data and strat­egy. He dis­cussed the evo­lu­tion of me­dia con­sump­tion and the im­pact of the avail­abil­ity of new me­dia on mar­ket­ing strate­gies in this re­gion.

Also speak­ing at the event were Ruairi Con­roy – Sales Di­rec­tor EMEA at Adroll; Ian Man­ning – Head of Agency MENA at Face­book; Omar Kfoury - Head of Sales LE­VANT from DMS; Elie Abou Saleh, Com­mer­cial Man­ager MENA at Ang­hami and Rayan Karaky, Head of Dou­ble Click MENA at Google who were there to present their learn­ings of the MENA mar­ket and case stud­ies of best prac­tices from their prod­ucts and ser­vices.

“It's great to see such ini­tia­tives hap­pen­ing in Le­banon; hav­ing some of the big­gest mar­keters, key pub­lish­ers and tech­nol­ogy play­ers in one room sparks ex­actly the type of con­ver­sa­tion the industry needs. Hope­fully we will see more at­ten­tion be­ing given to the Le­vant re­gion when it comes to dig­i­tal ad­ver­tis­ing as this re­gion has some of the most cre­ative and ta­lented peo­ple which could bring new ways and ap­proaches to ad tech­nol­ogy and its us­age. It's a great step in the right di­rec­tion", said Rayan Karaky, Head of Dou­ble Click MENA

Co­lette Cher­fane, GM of UM Beirut said, “We wanted to do some­thing this year for our clients, mar­keters and busi­ness own­ers to ed­u­cate them and as­sist them with cre­at­ing ef­fec­tive dig­i­tal mar­ket­ing strate­gies in line with the trends we have been wit­ness­ing and fore­cast­ing at UM MENA. We re­ceived an incredible re­sponse to the event and Think Dig­i­tal with UM will now be an an­nual fix­ture in the LE­VANT’S me­dia and mar­ket­ing cal­en­dar”

The event be­ing the first of its kind in the LE­VANT re­gion was a huge suc­cess and was at­tended by se­nior de­ci­sion mak­ers from com­pa­nies such as Mcdon­ald’s, By­b­los Bank, Porsche to name a few.

Nada Tawil, Head of Group com­mu­ni­ca­tion at By­b­los Bank said, “Think Dig­i­tal with UM has set the tone for se­ri­ously de­vel­op­ing the dig­i­tal me­dia scene in Le­banon. By invit­ing world-class speak­ers from Google, Face­book, DMS, Adroll and Ang­hami who helped shed the light on in­no­va­tive ways for Le­banon to catch up with the rest of the re­gion in re­gards to both dig­i­tal and so­cial me­dia com­mu­ni­ca­tion strate­gies, UM MENA has un­de­ni­ably po­si­tioned it­self as THE me­dia agency for dig­i­tal com­mu­ni­ca­tion in Le­banon. We are proud to be part of this clus­ter of suc­cess­ful com­mu­ni­ca­tors and we look for­ward to de­vel­op­ing By­b­los Bank’s dig­i­tal com­mu­ni­ca­tion with our UM part­ners.”

Zadi Hobeika, Dig­i­tal Di­rec­tor LE­VANT, UM MENA

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