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A re­cent print cam­paign for the Toblerone choco­late brand has caught our at­ten­tion for its pow­er­ful min­i­mal­ism, as it fea­tures the choco­late's sig­na­ture tri­an­gle shape along with colour blocks to recre­ate iconic movie posters. The cam­paign's slo­gan, which reads, "The main piece of your films" is de­signed to po­si­tion the choco­late brand as a de­li­cious go-to snack when watch­ing a movie. Can you guess which movies th­ese are just by look­ing at the posters and be­fore read­ing the be­low?

One of the ads dis­plays a yel­low tri­an­gle with a red bor­der that is placed up­side down and against a blue back­ground -- the graphic is rem­i­nis­cent of Su­per­man's logo. An­other fea­tures a black back­drop and a yel­low tri­an­gle with a black zigzag down the mid­dle. This de­sign is re­flec­tive of a street set­ting and ref­er­ences the film Taxi Driver. An­other one, the sim­plest poster of the se­ries uses two grades of blue hint­ing at the big blue, where the tri­an­gle looks like a shark fin, hence hint­ing at the movie Jaws. Lastly is a Ti­tanic ref­er­ence that is de­picted with a sil­ver tri­an­gle that pops out of a blue sur­face, sig­ni­fy­ing the tip of the in­fa­mous ice­berg.

cred­its

Art Di­rec­tor / Il­lus­tra­tor: Maxime Damo Copy­writer: Gilles An­dré

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