De­sign

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The ‘Le­banese So­ci­ety’, a trendy bilin­gual Le­banese Face­book page cre­ated a fun and in­ter­ac­tive cam­paign based on a se­ries of posters tap­ping into the nos­tal­gia of Le­banon’s youth or the war gen­er­a­tion as they are com­monly re­ferred to. Its goal is to in­tro­duce Le­banese Pop Cul­ture from its own vis­ual per­spec­tive. With its witty copy­writ­ing and its unique illustration ap­proach, Le­banese So­ci­ety gath­ered up to eight thou­sand fans on In­sta­gram within its first year and fills well its role as a main trib­ute to the 90’s gen­er­a­tion. Those eye-candy vi­su­als have been posted on­line and re­ceived over­whelm­ing feed­back, as they con­sti­tute a blast from a cher­ished past for those who lived in that by­gone era. This se­ries stems from an idea known as Throw­back Thurs­day, which has been trend­ing on most ma­jor so­cial me­dia sites for a while wherein users post or re­post older pho­to­graphs (of­ten from their child­hood) with the hash­tag #Throw­back­thurs­day or #TBT. Some at­tribute the ori­gins of this move­ment to a sneaker-spe­cific blog called Nice Kicks to pro­mote a line of footwear prod­ucts back in 2006. The dif­fer­ence in this case, is that the vi­su­als do not show peo­ple, rather re­mind the au­di­ence of prod­ucts and ideas that no longer ex­ist. Nonethe­less, the sim­ple and min­i­mal­ist de­signs are aes­thet­i­cally pleas­ing and leave much room for rem­i­nisc­ing con­sid­er­ing that they de­fined the child­hood of so many of us.

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