EVOLUTION RATHER THAN CHANGE
We simply need to adapt and move
I believe that basis and strategies haven’t really changed, as advertisers’ main objective has always been to get their brands in front of people! Advertising has not changed, instead the means just evolved and the need to adapt to this phenomenon is crucial and should be rapidly implemented.
Because consumers are always on the go, we simply need to catch-up! So, we need to think about how to bring our brands to people’s lives and not the other way around.
The profile of our agency has not changed, but as I said, it has evolved to become more consumercentric rather than brand-centric, since today's consumers have an increased sense of ownership of the brands they choose to bring into their lives! Hiring experts in social media can be more effective than doing it ourselves, that’s why we work hand in hand with our digital sister agency 'Mynetworking' to integrate our creative thinking with traditional campaigns to be more innovative in how we relate to consumers by using social media.
Nowadays we no longer talk about “reach” or “impressions” as measurements of success, instead, we should aim for “conversations” and “engagement" with our fans, followers and brand ambassadors.
The challenges remain the same in our country, we simply need to adapt and move forward.
Georges Slim Lowe Pimo - COO