Passion Remains Intact
Within a difficult and challenging economic state, our main priority is to encourage advertisers to advertise and push them to realise that during recession, communication is highly important for their brands, clients, and communities. We think that recession cannot be pushed away, and leading brand custodians usually use periods of insecurity to make assurances of quality and to emit reassuring signs to their clients and communities. The moral support delivered by brands during uneasy periods could go a long way towards building enduring bonds with the brand’s circles. That is the philosophy that we follow and apply. Getting there is a daily and continuous challenge with the agency's clients...
We also believe that human capital and talents constitute the most important asset that we ever had and that we’ll ever have. It is therefore very important to maintain a high degree of optimism within the agency and among the team and we fight to sustain it on a daily basis. In order to encourage clients to advertise and not hesitate to spend, we also try to spread this optimism to them despite the morose situation.
Moreover, I think that one of the greatest challenges facing the advertising business in Lebanon today is to maintain a high level of creativity, which has to be in the center of everything that is delivered by the advertising industry. Following the same line of thoughts, the industry also has a national priority to fight ugliness, which is unfortunately invading the citizens’ daily lives. Finally, and most importantly, the advertising business faces the challenge of repositioning Lebanon as the hub of creativity in the Middle East.
Keep in mind that throughout the six years we've been in operation, a lot has undeniably changed within our agency, but one thing remains intact: our passion. Six fruitful springs, countless creations, and successful campaigns have contributed to the blossoming of our little Clémentine.
I can definitely say that with time, we have grown wiser, swifter, and sharper in the management of our clients’ diverse communication needs and requests. Needless to say, we have also become more experienced and masterly crafty, having a deep understanding of the Lebanese market. On a more grounded level, we have also expanded in size, in terms of human resources, client portfolios and business.
In keeping with the times and because change is a constant parameter in our agency’s environment, as opposed stagnation, which we believe kills, we find ourselves on an endless journey to stay updated in a rigorous manner and on all levels. On an internal level, we continually strive to grow smarter, faster, more efficient, more productive, and more creative. We also believe in doing things differently vis-à-vis the market. We fight to be accessible, strive to democratise access to advertising with clever and more efficient global communications, creative concepts adaptations and implementations.
…It is about how quick and agile we are ready to follow
the pace of change.
Georges Najm Clémentine Partner - Director