IN THE MIDST OF A REVOLUTION
We are in the midst of a revolution in terms of technology and media channels altogether that is redefining the very grounds of advertising.
We cannot define it now as it was for the last 50 years because we are currently in the middle of it and we won't be able to see clearly until things settle down, which is definitely not happening soon. Technology is the main game changer.
Look at people on the street. Women walk with a handbag in one hand and a mobile in the other. The doorman, during his break, is in a deep trans while on his phone. You enter an elevator and everyone is checking his or her phone.
The advertising industry's reaction is : Let's flood his or her phone !! This is so wrong. People hate advertising and until advertising becomes entertaining they will not fall in love with it. Today, people have a mixed and discerning point of view. Therefore, they are aware and able to define what is scam and what is something "they look forward to". It is not nice to have your brand in the scam department!! Isn't it?
Being a branding agency, we always believed in the power of branding and good design to be the start of a true and honest product's original story.
We do convince our clients that they cannot sell anything to anyone anywhere anymore. Their products, labels and therefore brands have to find a true and honest purpose. That is what is changing our agency from selling lines and creative work to purpose thinkers and
We have always believed in "the art of difference" and we wake up every day to provide our clients with "inspiring and
creative idea finders.
We have always believed in "the art of difference" and we wake up every day to provide our clients with "inspiring and new ideas." In other words, we are just trying to defend our clients from becoming scam and help them always be "inspiring". We are just learning to communicate our ideas in a tech-friendly manner.
Ramzi Barakat B, - Founder and CCO