Executive Creative Director - Havas Worldwide Beirut
The idea was and still is the 'hero' of the ad business.
Why I joined the ad industry…
I fell in love with advertising and started as an art
director in 1990.
The one thing I always loved and still do about this profession is…
that it gives you wings and goose bumps.
The good old things about the ad business back in the 1990s, which no longer exist today:
Back then the idea was everything. And it is still for me the 'hero'. But false understanding of social media has changed the map.
My ‘Wonder Years’ in advertising…
everyday to make people dream.
are still in my mind. That's why I fight