Nada Abi Saleh

Leo Bur­nett - MD Beirut

ArabAd - - COVER STORY -

What I def­i­nitely don’t miss is the tra­di­tional and cum­ber­some tools we had to work with…

I joined the ad industry…

by de­fault in 1988. It was in Septem­ber. I wanted to make movies and di­rect mu­si­cals but I ended up do­ing a law de­gree and a masters in in­ter­na­tional re­la­tions. Jour­nal­ism and for­eign af­fairs were not ex­cit­ing op­tions for me, so I turned to ad­ver­tis­ing think­ing that I might as well “do ads”. Leo Bur­nett was my first and only choice. I was in­ter­viewed by Charles Homsi and Farid Che­hab (The “H” and the “C” of H&C Leo Bur­nett and I was hired on the spot as an Ac­count Ex­ec­u­tive on Proc­ter and Gam­ble’s ac­count. I was 24 years old.

The one thing I have al­ways loved and still do about this pro­fes­sion is…. The busi­ness of ideas. The good old things about the ad busi­ness back in the 1990s, which no longer ex­ist to­day…

In the world of big cor­po­ra­tions and global net­works, I miss the free­dom, the flex­i­bil­ity and the fa­cil­ity we had back then in man­ag­ing our busi­ness, our brands and our resources. What I def­i­nitely don’t miss is the tra­di­tional and cum­ber­some tools we had to work with, from the use of telex and type­writ­ers to bro­mides and photo type set­ting…

My ‘Won­der Years’ in ad­ver­tis­ing…

It is the times we are liv­ing in. It is now. It is the fu­ture.

The cra­zi­est story to come out of all my time of ser­vice…

Liv­ing in the cra­zi­est coun­try ever and con­tinue

lov­ing it.

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