Alain Hochar

Group MD - M&C Saatchi MENA

ArabAd - - COVER STORY -

Tony Stone books, les ‘Phénix de la Pub’, The Print Awards are some of the good old things that no longer ex­ist.

I first joined the ad industry…

In 1996, for the fun, as a part-time

copy­writer.

The one thing I have al­ways loved and still do about this pro­fes­sion…

Fresh-witty-sur­pris­ing-dis­rup­tive-orig­i­nal ideas.

The good old things about the ad busi­ness back in the 1990s, which no longer ex­ist to­day…

Tony Stone books. Les Phénix de la Pub. The Print Awards.

My ‘Won­der Years’ in ad­ver­tis­ing…

It’s when I used to sit on the agency’s Global Cre­ative Coun­cil.

The cra­zi­est story to come out of all my time of ser­vice…

The cra­zi­est story that hap­pened to me is win­ning a pitch over the power point pre­sen­ta­tion’s ti­tle - that ended up be­ing the brand’s tagline!

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