DOTHIS OR DIE.
Find the relevant truth. Believe in yourself. Stay up all night. Live every day as if it’s your rst day. Scare your client. Find inspiration everywhere. Stand for something. Keep learning. Get shit done. Don’t say yes if you mean no. Treat people as friends not as customers. Trust your gut. Adapt fast. Don’t respect the status quo. Dee the problem correctly. Break the rules. Put a dent in the universe. Never, ever give up. Don’t confuse technology with an idea. Make people care. Risk everything all the time. Tear away the unrelated. Hire better people than yourself. Create ence not likes or views. Don’t look at digital as media. Be a master of persuasion. Sell products not yourself. Kick ass. Don’t ask research to get an idea. Bring the dead facts to life. Have fun. Be passionate. Don’t sell your soul. Enjoy the pain. Don’t do ads that look like ads. Find the gap. Ask the right questions. Purify your mind. Walk the talk. Imagine. Inspire. Ice. DOYLE DANE BERNBACH.