Emo­tions Worth Shar­ing

ArabAd - - AD SPOT -

With the sit­u­a­tion in Le­banon reach­ing boil­ing point in re­cent weeks, Le­banese brand Café Na­j­jar joined the con­ver­sa­tion with a heart­felt cam­paign that re­minded ev­ery­one of the beau­ti­ful side of Le­banon de­spite the garbage cri­sis and on­go­ing demon­stra­tions. With some clever cre­ativ­ity from Lowe Pimo, a se­ries of Café Na­j­jar ads was pro­duced and be­came a hit on so­cial me­dia and among blog­gers for strik­ing just the right tone at the right time. Tai­lor­ing a rel­e­vant and pos­i­tive mes­sage to con­sumers in real time and a time of need couldn't but be ap­plauded by most of the peo­ple who went on shar­ing this real-time mar­ket­ing cam­paign that com­bined wit with emo­tion and per­fectly aligned Café Na­j­jar brand val­ues with the pulse of the na­tion.

Newspapers in English

Newspapers from Bahrain

© PressReader. All rights reserved.