En­cour­ag­ing a Habit to back a Noble Cause

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To high­light the start of ‘Breast Can­cer Aware­ness’ month and raise fur­ther aware­ness around this global cause, the renowned Le­banese cof­fee brand Barista re­leased this vis­ual across the so­cial sphere. With the sil­hou­ette breast-shaped cof­fee cups, the tagline reads: "Give it a shot… or five," as the cam­paign’s copy states that "Women who drink more than five cups of cof­fee a day have a greater chance at re­duc­ing their risk of breast can­cer." In terms of po­si­tion­ing, the oc­ca­sion of align­ing the brand with the cause could not have come at a more rel­e­vant and op­por­tune time, a win-win propo­si­tion for both.

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