“Of the Year” honours, representing the most awarded companies of 2015, were presented in five categories and include some of the biggest names in advertising today. The 2015 winners are: Holding Company of the Year: WPP Network of the Year: Ogilvy & Mather Agency of the Year: R/GA New York Advertiser of the Year: 28 Too Many Production Company of the Year:
Grand CLIO Awards were announced in 11 medium types.
The 2015 Grand CLIO Winners are: Digital: M&C Saatchi, Sydney; Clever
Buoy (Optus) Branded Entertainment: Funny or Die, USA; Between Two Ferns with Zach Galifianakis: President Barack Obama (healthcare.gov) Out of Home: TBWA/MEDIA Arts Lab,
USA; World Gallery (Apple) Engagement/experiential: Grabarz & Partner, Hamburg and GGH Lowe, Hamburg; Nazis against Nazis – Germany's Most Involuntary Charity Walk (Exit-deutschland) Innovative: Grabarz & Partner, Hamburg and GGH Lowe, Hamburg; Nazis against Nazis – Germany’s Most Involuntary Charity Walk (Exit-deutschland) Direct: DAVID, Miami; Proud Whopper
Integrated Campaign: Y&R Team Red,
Istanbul; Between Us (Vodaphone) Print: Ogilvy & Mather London; It
Happens Here (28 Too Many) Public Relations: M&C Saatchi, Sydney and Fuel Communications, Sydney; Clever Buoy (Optus) Social Media: CP+B, USA, Emoji
Ordering (Domino's) Audio: F/nazca Saatchi & Saatchi, Brazil; Soundlab Container (Leica Gallery São Paulo)
Matthew Weiner, director, producer, writer and creator of AMC'S Mad Men, presented the prestigious Lifetime Achievement Award to DDB Chairman Emeritus Keith Reinhard. Reinhard received a warm ovation from the crowd and spent most of his speech in praise of his wife. He recounted the first time they met during the “mad men” days, and said if advertising hadn’t existed, he probably would have invented it.
Female Genital Mutilation Doesn't Happen in Far Away Places. Take action at 28toomany.org
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