Middle East Winners
The winning campaigns coming out of the Middle East were as follow: among the 14 campaigns that made it to the shortlist, 11 were honoured with Silver and Bronze as the Gold was absent from this year’s accolades.
Leo Burnett Dubai won two Bronzes in Film Technique category for du telecom, with two spots titled ‘Too distressing’ and ‘too informative’.
Leo Burnett Beirut won a Bronze for its now infamous and much regonised Anti-corruption Project, Lebanon4sale also know as ‘Sakker el Dekkene’, a campaign that has successfully engaged to report corruption and made all the data and names of corrupt administrations and ministers available to the public.
Geometry Global Dubai picked up a Bronze for Unilever’s Lifebuoy ‘Handle on Hygiene’ campaign in Ambient category (medium: engagement/experiential). Geometry Global Dubai also scooped two Silvers for Road and Transport Authority (RTA) ‘Back Off’ Radio campaign that alerts drivers on dangers of tailgating through a special device created for that purpose.
Additionally Memac Ogilvy Dubai collected two Bronzes for that same campaign in Direct and Innovation category. ‘Handle on Hygiene’ campaign was indeed a world first innovation that applies a thin layer of Lifebuoy sanitiser liquid to the trolley handles in supermarkets, killing 99% of germs with one simple swipe. ‘Handle on Hygiene’ protected shoppers throughout their entire journey and demonstrated Lifebuoy hygiene benefits.
Memac Ogilvy Dubai won a Bronze for the NGO KAFA (Enough) Violence and Eploitation audio social experiment titled ‘Driving Change’ designed to trigger further awareness about domestic abuse and help pass the Lebanese law designed to protect women against violence.
FP7/DXB Dubai won a Bronze for Sony Mobile Communications and its Xperia underwater Store, a PR stunt like no other to launch its Sony’s waterproof Xperia phone--(category: product launch; medium: PR).
Impact BBDO Dubai won a Bronze for Mercedes Print advertisement titled ‘Foxes’.
Impact BBDO Dubai was awarded two Bronzes (social media and public interest) for UN Women ‘Give Mom Back Her Name’ campaign, for this simple yet powerful initiative aimed to eradicate the taboo in Egypt and other countries in the Middle East of not disclosing one’s mother’s name and fight gender inequality.
Last but not least, Impact & Echo BBDO Kuwait scooped Silver for Alghanim Motors Honda Print campaign comprising three visuals titled: ‘Confusing Arab ‘, ‘Confusing Iranian ‘ and ‘Confusing Indian ‘ designed to promote the voice guidance assist technology.