Mid­dle East Win­ners

ArabAd - - AWARDS -

The win­ning cam­paigns com­ing out of the Mid­dle East were as fol­low: among the 14 cam­paigns that made it to the short­list, 11 were hon­oured with Sil­ver and Bronze as the Gold was ab­sent from this year’s ac­co­lades.

Leo Bur­nett Dubai won two Bronzes in Film Tech­nique cat­e­gory for du telecom, with two spots ti­tled ‘Too dis­tress­ing’ and ‘too in­for­ma­tive’.

Leo Bur­nett Beirut won a Bronze for its now in­fa­mous and much re­go­nised Anti-cor­rup­tion Project, Le­banon4sale also know as ‘Sakker el Dekkene’, a cam­paign that has suc­cess­fully en­gaged to re­port cor­rup­tion and made all the data and names of cor­rupt ad­min­is­tra­tions and min­is­ters avail­able to the pub­lic.

Ge­om­e­try Global Dubai picked up a Bronze for Unilever’s Lifebuoy ‘Han­dle on Hy­giene’ cam­paign in Am­bi­ent cat­e­gory (medium: en­gage­ment/ex­pe­ri­en­tial). Ge­om­e­try Global Dubai also scooped two Sil­vers for Road and Trans­port Author­ity (RTA) ‘Back Off’ Ra­dio cam­paign that alerts driv­ers on dan­gers of tail­gat­ing through a spe­cial de­vice cre­ated for that pur­pose.

Ad­di­tion­ally Memac Ogilvy Dubai col­lected two Bronzes for that same cam­paign in Di­rect and In­no­va­tion cat­e­gory. ‘Han­dle on Hy­giene’ cam­paign was in­deed a world first in­no­va­tion that ap­plies a thin layer of Lifebuoy sani­tiser liq­uid to the trol­ley han­dles in su­per­mar­kets, killing 99% of germs with one sim­ple swipe. ‘Han­dle on Hy­giene’ pro­tected shop­pers through­out their en­tire jour­ney and demon­strated Lifebuoy hy­giene ben­e­fits.

Memac Ogilvy Dubai won a Bronze for the NGO KAFA (Enough) Vi­o­lence and Eploita­tion au­dio so­cial ex­per­i­ment ti­tled ‘Driv­ing Change’ de­signed to trig­ger fur­ther aware­ness about do­mes­tic abuse and help pass the Le­banese law de­signed to pro­tect women against vi­o­lence.

FP7/DXB Dubai won a Bronze for Sony Mobile Communications and its Xperia un­der­wa­ter Store, a PR stunt like no other to launch its Sony’s wa­ter­proof Xperia phone--(cat­e­gory: prod­uct launch; medium: PR).

Im­pact BBDO Dubai won a Bronze for Mercedes Print ad­ver­tise­ment ti­tled ‘Foxes’.

Im­pact BBDO Dubai was awarded two Bronzes (so­cial me­dia and pub­lic in­ter­est) for UN Women ‘Give Mom Back Her Name’ cam­paign, for this sim­ple yet pow­er­ful ini­tia­tive aimed to erad­i­cate the ta­boo in Egypt and other coun­tries in the Mid­dle East of not dis­clos­ing one’s mother’s name and fight gen­der in­equal­ity.

Last but not least, Im­pact & Echo BBDO Kuwait scooped Sil­ver for Alghanim Mo­tors Honda Print cam­paign com­pris­ing three vi­su­als ti­tled: ‘Con­fus­ing Arab ‘, ‘Con­fus­ing Ira­nian ‘ and ‘Con­fus­ing In­dian ‘ de­signed to pro­mote the voice guid­ance as­sist tech­nol­ogy.

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