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Fol­low­ing a rig­or­ous se­lec­tion process, Dubai South has ap­pointed Hori­zon FCB to spear­head the Emi­rate’s new epi­cen­ter’s cre­ative com­mu­ni­ca­tion ef­forts and raise global brand aware­ness, po­si­tion­ing it as a key des­ti­na­tion for lo­gis­tics, avi­a­tion and com­mer­cial trade. Mazen Jawad, Group Man­ag­ing Di­rec­tor, Hori­zon FCB said, “Our se­lec­tion by Dubai South is a tes­ta­ment of our abil­ity to ap­ply our lo­cal ex­pe­ri­ence and glob­ally proven ca­pa­bil­i­ties, all of which are vi­tal as­sets to the suc­cess of Dubai South’s brand build­ing in the lead up to the Expo 2020. By util­is­ing a holis­tic ap­proach of ATL and BTL ef­forts, we will con­trib­ute to trans­form­ing Dubai South’s in­spir­ing ideas into mean­ing­ful mes­sages.”

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