Ap­ple and Google World’s Top Two Most Valu­able Brands

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Sev­eral tech­nol­ogy com­pa­nies are among the world’s most valu­able brands, ac­cord­ing to a new re­port from con­sul­tancy firm In­ter­brand. Ap­ple, Google, Mi­crosoft, and IBM con­tinue to place at the top of the chart for at least the fifth con­sec­u­tive year, which could fur­ther show tech­nol­ogy’s in­flu­ence on the global scene.

Ap­ple and Google re­main at the top spot in 2015, as their re­spec­tive brands have done quite well over the years. This is the third year in a row where they’ve been in the first and sec­ond po­si­tion, re­spec­tively. Not only have their stocks in­creased, but their prod­ucts play a big part in our day-to-day lives (e.g. iphone, An­droid op­er­at­ing sys­tem, Chrome browser, ipad, Siri, etc.). Other tech­nol­ogy firms on the A to­tal of 28 out of the 100 com­pa­nies In­ter­brand lists are tech­nol­ogy com­pa­nies, mak­ing up more than a third of the to­tal value. No other industry dom­i­nates the rank­ings.

Face­book’s po­si­tion in the list is per­haps the one with the big­gest gain this a 54 per­cent in­crease in its brand value, while Paypal and Len­ovo makes its first ap­pear­ance. In do­ing so, the elec­tron­ics man­u­fac­turer be­comes the sec­ond Chi­nese brand to be added to the list, join­ing Huawei.

“Be­cause to­day, busi­ness and brands need to hap­pen at the speed of peo­ple’s lives, this year’s Top 100 rep­re­sents those elite brands that best align with peo­ple’s pri­or­i­ties and seam­lessly in­te­grate into their ev­ery­day,” says In­ter­brand Global Chief Ex­ec­u­tive Jez Framp­ton. “It is gen­uinely ex­cit­ing to see so many lead­ing brands across so many di­verse in­dus­tries in­creas­ingly em­brace the role they play in in­flu­enc­ing cus­tomer choice and build­ing new busi­ness mod­els in re­sponse to chang­ing norms and test­ing new ideas to meet the need of shift­ing con­sumer mind­sets.”

In­ter­est­ingly, Alibaba is not fea­tured in this list, even though it was sug­gested that it would be fol­low­ing its amaz­ing IPO a year ago.

For the past 16 years, In­ter­brand has looked at hun­dreds of brands to de­ter­mine which ones are the most valu­able. While the def­i­ni­tion could be rather broad, the firm’s method­ol­ogy fo­cuses on three com­po­nents: the financial per­for­mance of the brand’s prod­ucts or ser­vices, its in­flu­ence on a cus­tomer’s pur­chase de­ci­sion, and how strong it plays com­pet­i­tively.

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