KEY In­sights

From new Google ‘Mo­ments that Mat­ter’ Re­search:

ArabAd - - RESEARCH -

87% of smart­phone users have used their de­vice while shop­ping for spe­cific prod­ucts 84% of smart­phone users in the UAE reg­u­larly turn to their smart­phone for ideas while do­ing a given task (e.g cook­ing, mak­ing re­pairs or ex­er­cis­ing) 83% of un­der 35 agree that they can find a Youtube video on ANY­THING they want to learn about – and 55% of all Youtube views in the UAE come from mobile 75% of those who have re­searched on their smart­phone have thought about buy­ing a brand they wouldn’t usu­ally con­sider be­cause of rel­e­vant in­for­ma­tion avail­able on their smart­phone in the mo­ment. 72% of smart­phone users in the UAE agree that the last time they used their smart­phone while shop­ping at the store, the in­for­ma­tion found im­pacted their pur­chase de­ci­sion

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