Pas­cal Zoghbi – 29Let­ters Blog



How would you de­scribe the evo­lu­tion of your blog?

The blog evolved from be­ing an on­line plat­form fea­tur­ing my own ex­pe­ri­ence with grad­u­ate stud­ies back in 2005 when I was pur­su­ing an MA in Type De­sign at The Royal Academy of Arts KABK in The Hague, Nether­lands, into a full-fledged blog about Ara­bic ty­pog­ra­phy which also show­cases the ty­po­graphic work I do un­der the name 29Let­ters. In 2013, 29Let­ters be­came the first type foundry in Le­banon.

How did you first de­cide to launch?

As a grad­u­ate stu­dent, I wanted to share my ac­quired knowl­edge of Type De­sign and es­pe­cially Ara­bic Type De­sign with the Arab de­sign com­mu­nity. Prior to that, this type of in­for­ma­tion was en­closed and se­cretly kept in the hands of very few in­di­vid­u­als or in­ter­na­tional type foundries. The blog was also a means to show­case the projects I am do­ing was do­ing at KABK.

What makes your con­tent unique in your opin­ion?

I dis­cuss Ara­bic Ty­pog­ra­phy, which is in it­self a unique, niche sub­ject.

What mo­ti­vates you to keep go­ing with your blog­ging af­ter all this time?

The num­ber of fol­low­ers, the pos­i­tive feed­back I get from them, the de­bates and dis­cus­sions that emerge from some of the posts, but also web ex­po­sure and the pos­si­bil­ity of clients ap­proach­ing me to ask for a ty­po­graphic project.

If you were to pick just one word to rep­re­sent your blog, what would it be?

Ara­bic type.

Tell us briefly about your fu­ture plans.

I am on a con­stant track of cre­at­ing and de­vel­op­ing mul­ti­lin­gual Ara­bic and Latin fonts. I am also in the process of open­ing up 29LT type plat­form for other de­sign­ers to al­low them to pub­lish their work. I would also like to take some time in the com­ing year to fo­cus on writ­ing a book about Ara­bic Type and Ty­pog­ra­phy, fol­low­ing my first book ‘Ara­bic Graf­fiti’, deal­ing with the so­cio-po­lit­i­cal as­pect of Ara­bic street art, which was pub­lished back in 2010.

Launched in 2006 by ty­pog­ra­phy de­signer and lec­turer Pas­cal Zoghbi, 29Let­ters show­cases con­tem­po­rary Ara­bic and mul­ti­lin­gual ty­pog­ra­phy. 29Let­ters con­stantly col­lab­o­rates with re­gional and in­ter­na­tional ad­ver­tis­ing agen­cies to de­liver de­sign and ty­po­graphic so­lu­tions.

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