Pascal Zoghbi – 29Letters Blog
How would you describe the evolution of your blog?
The blog evolved from being an online platform featuring my own experience with graduate studies back in 2005 when I was pursuing an MA in Type Design at The Royal Academy of Arts KABK in The Hague, Netherlands, into a full-fledged blog about Arabic typography which also showcases the typographic work I do under the name 29Letters. In 2013, 29Letters became the first type foundry in Lebanon.
How did you first decide to launch?
As a graduate student, I wanted to share my acquired knowledge of Type Design and especially Arabic Type Design with the Arab design community. Prior to that, this type of information was enclosed and secretly kept in the hands of very few individuals or international type foundries. The blog was also a means to showcase the projects I am doing was doing at KABK.
What makes your content unique in your opinion?
I discuss Arabic Typography, which is in itself a unique, niche subject.
What motivates you to keep going with your blogging after all this time?
The number of followers, the positive feedback I get from them, the debates and discussions that emerge from some of the posts, but also web exposure and the possibility of clients approaching me to ask for a typographic project.
If you were to pick just one word to represent your blog, what would it be?
Tell us briefly about your future plans.
I am on a constant track of creating and developing multilingual Arabic and Latin fonts. I am also in the process of opening up 29LT type platform for other designers to allow them to publish their work. I would also like to take some time in the coming year to focus on writing a book about Arabic Type and Typography, following my first book ‘Arabic Graffiti’, dealing with the socio-political aspect of Arabic street art, which was published back in 2010.
Launched in 2006 by typography designer and lecturer Pascal Zoghbi, 29Letters showcases contemporary Arabic and multilingual typography. 29Letters constantly collaborates with regional and international advertising agencies to deliver design and typographic solutions.