Patricia Issa – Fashionicia
How would you describe the evolution of your blog?
My blog started organically about two years after blogs started making serious appearances in Lebanon. It followed my life and my views on fashion without the fuss. With time, brands started reaching out making the blog richer with events and collaborations. Slowly but steadily, the content of the blog started becoming more refined and the pictures more professional. The evolution of my blog is very evident, because I made it a point not to remove old and "less professional' content from my website or social media, as I believe that the journey of evolution itself is more important and enriching than any destination this could take me to.
How did you first decide to launch?
I honestly am not one to pretend I am fashion obsessed; so I can't say that I started the blog because of my addictive passion for fashion; but rather randomly for being a very expressive person who like to share things and experiences. Those who know me, know that I am more into politics, extreme sports and muscle cars than fashion! However, personal style and fashion occupy a huge chunk of my life, and this is why I just woke up one day and launched my blog, unplanned.
What makes your content unique in your opinion?
In my opinion, authenticity is what makes my content unique. I post outfits which I actually wear and make appearances at events (public or private) in; I share my very well known fetish for changing my hair color and my struggle with weight issues (I am quite curvy); I talk about my career progress; I post beauty looks that I go out wearing and products I actually use; I share my other passions and travels; and I can be quite a sour tongue in my inspiration section. I do not "stage" my content just for the sake of creating attractive content. If I post it, I probably wore it, put it on my face, ate it or visited it.
What motivates you to keep going with your blogging after all this time?
Honestly, I do get these moments where I get too busy with my other projects that I question the blog itself. But then I remember all the things I get to experience first, all the amazing people I meet, and all the opportunities I get out of being a real life blogger. Experience is the most valuable thing a blogger can get. Honestly I can credit a lot of my media / consultancy projects to leads that my blog and social media created. It is my bridge and I am never letting it go in the foreseeable future, even though I did not make a business out of it.
If you were to pick just one word to represent your blog, what would it be?
Tell us briefly about your future plans.
A lot of people really have no clue what I do, as I keep my blog a little separate from my career. In effect, I am a consultant for a few personalities and brands, I am also a professional fashion editor in both English and Arabic. And my future plans include media and direct fashion works I will not reveal at the moment. For the blog, I am planning a radical shift which will take place within 2-3 months from now.
Initiated by luxury marketing and media consultant and fashion editor Patricia Issa, ‘Fashionicia’ features the latest fashion and lifestyle trends.