Pa­tri­cia Issa – Fash­ion­i­cia



How would you de­scribe the evo­lu­tion of your blog?

My blog started or­gan­i­cally about two years af­ter blogs started mak­ing se­ri­ous ap­pear­ances in Le­banon. It fol­lowed my life and my views on fash­ion with­out the fuss. With time, brands started reach­ing out mak­ing the blog richer with events and col­lab­o­ra­tions. Slowly but steadily, the con­tent of the blog started be­com­ing more re­fined and the pic­tures more pro­fes­sional. The evo­lu­tion of my blog is very ev­i­dent, be­cause I made it a point not to re­move old and "less pro­fes­sional' con­tent from my web­site or so­cial me­dia, as I be­lieve that the jour­ney of evo­lu­tion it­self is more im­por­tant and en­rich­ing than any des­ti­na­tion this could take me to.

How did you first de­cide to launch?

I hon­estly am not one to pre­tend I am fash­ion ob­sessed; so I can't say that I started the blog be­cause of my ad­dic­tive pas­sion for fash­ion; but rather ran­domly for be­ing a very ex­pres­sive per­son who like to share things and ex­pe­ri­ences. Those who know me, know that I am more into pol­i­tics, ex­treme sports and mus­cle cars than fash­ion! How­ever, per­sonal style and fash­ion oc­cupy a huge chunk of my life, and this is why I just woke up one day and launched my blog, un­planned.

What makes your con­tent unique in your opin­ion?

In my opin­ion, au­then­tic­ity is what makes my con­tent unique. I post out­fits which I ac­tu­ally wear and make ap­pear­ances at events (pub­lic or pri­vate) in; I share my very well known fetish for chang­ing my hair color and my strug­gle with weight is­sues (I am quite curvy); I talk about my ca­reer progress; I post beauty looks that I go out wear­ing and prod­ucts I ac­tu­ally use; I share my other pas­sions and trav­els; and I can be quite a sour tongue in my in­spi­ra­tion sec­tion. I do not "stage" my con­tent just for the sake of cre­at­ing at­trac­tive con­tent. If I post it, I prob­a­bly wore it, put it on my face, ate it or vis­ited it.

What mo­ti­vates you to keep go­ing with your blog­ging af­ter all this time?

Hon­estly, I do get th­ese mo­ments where I get too busy with my other projects that I ques­tion the blog it­self. But then I re­mem­ber all the things I get to ex­pe­ri­ence first, all the amaz­ing peo­ple I meet, and all the op­por­tu­ni­ties I get out of be­ing a real life blog­ger. Ex­pe­ri­ence is the most valu­able thing a blog­ger can get. Hon­estly I can credit a lot of my me­dia / con­sul­tancy projects to leads that my blog and so­cial me­dia cre­ated. It is my bridge and I am never let­ting it go in the fore­see­able fu­ture, even though I did not make a busi­ness out of it.

If you were to pick just one word to rep­re­sent your blog, what would it be?


Tell us briefly about your fu­ture plans.

A lot of peo­ple re­ally have no clue what I do, as I keep my blog a lit­tle sep­a­rate from my ca­reer. In ef­fect, I am a con­sul­tant for a few per­son­al­i­ties and brands, I am also a pro­fes­sional fash­ion editor in both English and Ara­bic. And my fu­ture plans in­clude me­dia and di­rect fash­ion works I will not re­veal at the mo­ment. For the blog, I am plan­ning a rad­i­cal shift which will take place within 2-3 months from now.

Ini­ti­ated by lux­ury mar­ket­ing and me­dia con­sul­tant and fash­ion editor Pa­tri­cia Issa, ‘Fash­ion­i­cia’ fea­tures the lat­est fash­ion and life­style trends.

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