Man­age­ment Change at Y&R

ArabAd - - PEOPLE -

Y&R Global CEO David Sable an­nounced the ap­point­ment of Ramzy Abou-ezzed­dine as CEO of Y&R in the Mid­dle East and North Africa (MENA). Ramzy will over­see all of Y&R’S op­er­a­tions in the re­gion, which in­cludes the In­ter­mar­kets, Clas­sic Part­ner­ship and Lab­store agen­cies. “The Mid­dle East is an im­por­tant part of our global net­work and cor­po­rate strat­egy. We have enor­mous strengths there al­ready, in­clud­ing a deep bench of tal­ent that con­sis­tently pro­duces great work for our clients. Ramzy’s ap­point­ment sig­nals our con­tin­ued com­mit­ment and fo­cus on the re­gion,” said Sable. “He has deep insight into the re­gion’s mar­kets, a proven track record, and a strong pas­sion for our busi­ness and our brands. We see tremen­dous op­por­tu­nity with him in place there go­ing for­ward,” he con­tin­ued. Abou-ezzed­dine spent the last 23 years in mar­ket­ing communications po­si­tions across the MENA re­gion. He was most re­cently the Group Head of Mar­ket­ing & Com­mu­ni­ca­tion for Bank Audi. The bulk of his ca­reer, how­ever, has been at Leo Bur­nett, where he spent 13 years, and held lead­er­ship roles in Saudi Ara­bia, Cairo and Dubai. Abou-ezzed­dine was voted “Mar­keter of the Year 2011” at the GE­MAS Effie Mena Awards, the re­gional mar­ket­ing ef­fec­tive­ness awards for the Effies.

Ramzy Abou-ezzed­dine

Ge­orges Bar­soum has been named CEO of Y&R in the GCC. Bar­soum will be based in Dubai but is re­spon­si­ble for Qatar, the UAE, Oman and the KSA. For the past 16 years, Bar­soum has been po­si­tioned at Leo Bur­nett, most re­cently as the re­gional man­ag­ing di­rec­tor for Leo Bur­nett Saudi Ara­bia. Prior to Ge­orges’ man­ag­ing di­rec­tor roles at Leo Bur­nett, he was re­gional di­rec­tor and plan­ner for P&G MENA’S laun­dry busi­ness.

Ge­orges Bar­soum

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